In addition, the important American value of personal space and freedom of movement are likewise reflected and embodied in the sports car, as the defining cultural values for their consumption by Americans (Ikerd).
For watches the factors of nonverbal communication that are key from a marketing perspective relate to the communication of wearer personality, values, hobbies, and earning capacity and wealth. There is substantial segment of the market for instance that caters to the luxury watch as an important non-verbal signal of wealth and prestige, and personality and values are related to the way watches that are marketed for more pragmatic and more efficiency-focused individuals reflect those aspects in non-verbal ways, through an emphasis on functionality, on attributes such as durability and technical capabilities. A market segment meanwhile buys watches based on attributes such as personal style and fun, and those are also ideally reflected in the kinds of fun watches that they buy. Those non-verbal communication cues are therefore relevant to this segment of the market (Klara).
For laundry detergents on the other hand, the nonverbal factors of communication that are most relevant relate to cleaning power, efficiency, care of clothes and hands, and brand power to a certain extent, as well as price. These factors are embodied either explicitly or implicitly in discussions about strategies for the Tide brand for instance (Ng and Ziobro).
One is the admiration of nature, where the current and emerging markers tend towards that over the contrary value of the conquest of nature, which is marked as the traditional American value. The book got this wrong because one can argue from the lack of more vigorous concern for climate change implies that more people still prefer overcoming nature to admiring it and fixing its long-term problems. Two is performance versus ...Show more