International Marketing Environment

International Marketing Environment Essay example
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International Marketing Environment Name of Student Name of Professor Course Title Date Introduction The study of international marketing environment holds importance since in the present times, the power and influences of globalization have increased to great extents, particularly in regard to businesses and international trades.


Thus, the understanding of the environment of international marketing is significant in order to successfully achieve business goals (“Understanding the Global Marketing Environment”, n.d., pp.4-5). The Role of Government in International Trade The government has a significant role in international businesses, where the government promotes the activities of the trades and businesses. Various financial and non financial types of assistance are provided by the government that helps the country and its businesses to attract the FDI. This, in turn, enables the countries to fight their competitive countries. Foreign businesses are more attractive with the increasing liberalization in trade across different countries, deregulations and privatizations leading to greater opportunities of international businesses. Thus, governments have the opportunities to “open up their borders to international trade and investment, standardize their systems and procedures, adopt internationally acceptable values and attitudes, and encourage the development of democratic institutions” (Aswathappa, 2010, p.10). Economic integration is attracted to a country when the country intends to develop financially and structurally. ...
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