Managing Business Marketing Channels & E-Commerce - Assignment Example

Managing Business Marketing Channels & E-Commerce al Affiliation) The distribution channel is the link between the manufacturer and the customer and involves the necessary tasks to get the product to the customer and the market. It is the responsibility of the Marketing Managers to ensure that goods get to the right consumer at the right place and the right time. They need to develop strategic procedures that help select the right intermediaries. In addition, the marketing managers need to motivate the intermediaries so that they are clear with the organizations goals and objectives and work towards meeting them.

Moreover, they need to solve any conflict that may arise during the process of delivering goods to the customer as well as evaluate their performance and reward those who meet the set goals. The two types of channels are the direct where the manufacturer performs all the marketing functions and the indirect channel where the intermediaries are involved to handle the products (Dent, 2011). Today, technology has changed the world, especially when communicating. Information is passed from person to another instantly.

To beat the competition, most organizations use the internet to market and advertise their products. They are also able to pass information to customers through email. In addition, customers are able to go online to purchase and pay for goods. In addition, organizations that use the internet to process information and deliver capabilities, both internally and externally are in a better position to compete in the market. Today, most organizations use e-commerce to speed up and automate a company’s internal processes, provide useful information to customers about the products as well as provide timely and efficient solutions to customers.

Some of the advantages of using the internet include the reduction of transaction costs, the integration of the distribution of goods, and a wider accessibility to the global markets. ReferencesDent, J. (2011). Distribution channels understanding and managing channels to market(2nd ed.). London: Kogan Page.