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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy - Essay Example


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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

This is the main theme in the journal. According to the author, Web 2.0, creative consumers and the social media are closely related though they are independent and interchangeable (Berthon, Pitt, Plangger and Shapiro 262). Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262). It is also evident that web 2.0 has significantly led to the rise of the social media and creative consumers. In fact, creative consumers are identified as the latest valuable locus in web 2.0. These creative consumers propel the world into future development in the business world. In some instances, these creative consumers are involved in the promotion or even demotion of certain brands through advertising videos. Thus, these creative consumers can also be engaged in the modification of products and services and also the distribution of innovations. In addition, social media is also vital in the marketing strategies of most businesses. ...
These facts have been stipulated to enable managers in various institutions to learn about the five axioms (Berthon, Pitt, Plangger and Shapiro 264). The knowledge about axioms has enabled has enabled marketers to embrace technological advancement and other opportunities in the social media. This article is closely related to several articles, which talk about the marketing industry.

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In the recent past, it is evident that the marketing strategy in several institutions utilizes the social media, creative consumers and web 2.0 in order to improve the marketing efficiency in several corporations. This information relates to my personal experiences because I use the social media and the internet to improve my personal online presence. Based on an international marketing strategy, most executives should monitor any progress in the industry to develop the overall marketing strategy of numerous corporations (Berthon, Pitt, Plangger and Shapiro 266). This article is relatively significant to globalization and international marketing. This is because the social media and the availability of internet access have improved the online presence of several corporations all over the world. This technological era has also enabled several companies to solve certain adverse predicaments facing various corporations. Corporations are usually advised to customize several aspects in their social media pages so as to cope with the adverse differences on the national scene. According to the 4th axiom, international marketers are supposed to realize that there are several consumers in certain countries who modify the offerings (Berthon, Pitt, Plangger and Shapiro 267). In fact, the


Name: Instructor: Course: Date: Marketing meets Web 2.0, social media, and creative consumers This article has been authored by four individuals namely Pierre Berthon, Leyland Pitt, Kirk Plangger and Daniel Shapiro. The title of this publication is Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy…
Author : tjacobi
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy essay example
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