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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. - Essay Example


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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.

This is the main theme in the journal. According to the author, Web 2.0, creative consumers and the social media are closely related though they are independent and interchangeable (Berthon, Pitt, Plangger and Shapiro 262). Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262). It is also evident that web 2.0 has significantly led to the rise of the social media and creative consumers. In fact, creative consumers are identified as the latest valuable locus in web 2.0. These creative consumers propel the world into future development in the business world. In some instances, these creative consumers are involved in the promotion or even demotion of certain brands through advertising videos. Thus, these creative consumers can also be engaged in the modification of products and services and also the distribution of innovations. In addition, social media is also vital in the marketing strategies of most businesses. ...Show more


Name: Instructor: Course: Date: Marketing meets Web 2.0, social media, and creative consumers This article has been authored by four individuals namely Pierre Berthon, Leyland Pitt, Kirk Plangger and Daniel Shapiro. The title of this publication is Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy…
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