Cigarette product called F&H cigarette in China and UK - Essay Example

Only on StudentShare

Extract of sample
Cigarette product called F&H cigarette in China and UK

A strategy known as marketing mix is used to undertake a SWOT analysis in identifying a target market mentioned above.
The term marketing mix is considered a tool of business utilized by marketers in the market for developing an effective strategy, which creates a successful product mix concerning a suitable product that is sold at a suitable price in a suitable place while using a suitable promotion strategy (Kotler and Armstrong 1991). This product mix is what is known as the 4 Ps which incorporates price, product, promotion, and placement. The term SWOT analysis is an organized method of planning used to assess the weaknesses, strengths, threats and opportunities involved in a business or a project (Kotler and Armstrong 1991). In this paper, we will examine the use of the marketing mix information in undertaking a full SWOT analysis and create a new design for our F&H cigarette product in task 3 and 4.
There are different aspects of a marketing mix of competitors, such as product characteristics, their prices, how they promote and how they distribute their products to different customers. The table below shows a marketing mix strategy for Pall Mall London.
This is the amount of money customers have to pay to get a product. Pall Mall cigarette London charges premium for its cigarettes because of its perceived high quality which is described as “smoother” and “full flavour” (BAT 2013).
This involves a company’s activities that make a product available to customers who have been targeted. Pall Mall cigarette store in the United Kingdom is located in London because it targets high end customers who have high disposable income and like smoking (BAT 2013).
This implies activities that talk about the merits of a product that persuade customers to purchase it. In 1951, Pall Mall used a popular figure like Santa Claus to sell its cigarette to people especially ...Show more

Summary

Marketing is concerned with communicating the value of a brand, service or product to customers, for the main aim of promoting and selling that brand, service or product (Kotler and Armstrong 1991). The techniques that are employed in marketing by marketers include choosing…
Author : jany04
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Cigarette product called F&H cigarette in China and UK"
with a personal 20% discount.
Grab the best paper

Related Essays

Product placement in the UK
The author divides rеsеаrch on product plаcеmеnt іnto thrее broаd but rеlаtеd topіcs. Most rеlеvаncе to thіs study, howеvеr, prаctіtіonеr studіеs, еspеcіаlly studіеs thаt hеlp our undеrstаndіng of thе thеrаpіst, thе skіlls аnd gаps іn іnformаtіon thаt іs thе bаsіs for futurе rеsеаrch аnd brіdgіng thе gаp bеtwееn scіеntіsts аnd prаctіtіonеrs.
58 pages (14500 words) Essay
Systemic Risks. FMRI (F)
The problem statement for this study is to make appropriate proposals for avoiding a future banking crisis: functional separation between retail /commercial banking business and investment banking. The proposals were advanced by the Independent Commission on Banking in UK for undertaking appropriate measures to reform the banking sector of the region.
10 pages (2500 words) Book Report/Review
Counterfeiting and Pricing in China and UK
In accordance with the issues discussed in the paper China is the largest manufacturer of counterfeit products. Moreover, customers in the UK most buy counterfeit products because of their unawareness or inability to differentiate between genuine and counterfeited products. In addition, low saving and unaffordability of luxury items lead them to buy counterfeit products.
18 pages (4500 words) Dissertation
Counterfeiting and Pricing in China and UK
While most of the customers have some assess of understanding of counterfeit, they remain prepared to build a trade off between authenticity and image. Many others are not realizing the negatives involved in counterfeits and most of the people have previously imagined.
14 pages (3500 words) Dissertation
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012) Principles and Practice of Marketing (7th ed). London, McGraw-Hill H
The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipments but also other electrical appliance. In this part of the report the discussion would focus on analysing the marketing strategies of Dixons in comparison to formal marketing planning process.
4 pages (1000 words) Case Study
Social Marketing-Does the "kindly reminder" on the package of cigarette can affect the customer buying cigarette?
While there are different definitions of social marketing, social marketing can best be defined as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the
8 pages (2000 words) Research Proposal
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT