Got a tricky question? Receive an answer from students like you! Try us!

How does one apply sustainability sales and marketing? What are the implications? - Essay Example

Free
Author : katheryntillman
Download 0

Summary

Application and Implications of Sustainability Sales and Marketing Instructor: Application and Implications of Sustainability Sales and Marketing Today, marketing is a process or tool used to connect with the consumers…

Extract of sample
How does one apply sustainability sales and marketing? What are the implications?

Sustainability marketing is a universal term used to refer to a type of marketing that is eco-friendly or green-oriented so to speak. Today a number of companies are considering the issue of sustainability and incorporating it in their sales strategies that specifically designed to boost the number of sales. Therefore, it is of importance to understand how to apply sustainable sales and marketing and what are the possible implications. In sales and marketing terms and conditions, sustainability implicates using of resources prudently or wisely to attain a maximum consumer value with minimal wasted effort. Effective sales and marketing strategies adopt creativity, technology and innovation. What are the key issues of attaining sustainable sales and marketing? Firstly, the strategy should not comprise of ideas that add no value to the consumer. It is necessary to gauge if the customers are willing to invest in the good or service before any sales or marketing has taken place (Apollo, 2009). However, it does not mean that the company charges the consumers for every little it has done to attain or produce the good or service as much as this might be observed in future. Secondly, it is advisable to take or make loses early enough in the business cycle. ...
Download paper

Related Essays

Marketing and Sales
These three concepts form the backbone of many successful marketing strategies. But, the fourth P-Place is often overlooked by most of the marketing experts and business men. Every product should actually be produced, priced and promoted according to the place it is distributed. The company should decide whether to implement large-scale distribution in the area or selective distribution, based on the economic, social and cultural influences of the place chosen. A company can choose to distribute a product in a place intestivley, selectively or exclusively. The pricing and promotional budget…
20 pages (5020 words)
How Does Individualism-Collectivism Influence the Sales of Mobile Phones in China
Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams and prioritise the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned. Hence, collectivism culture of a target market can be effective for marketing brand with names which are preferred more than the product itself. Consumers who consider other’s opinion to rely on a product can be influenced by the collective marketing…
12 pages (3012 words)
Sales and marketing management
Gathering of information using primary method is the best way because there is interaction with a client (Baker 2008). Primary methods to be used can be observation, networking, interviewing and focus groups. This paper will put forward an in-depth assessment of cause related marketing, its benefits to involved partners and application of various theories Cause Related Marketing Does Cause Related Marketing aim to Generate Resources for Specific Concerns? Starbucks and Nike are one of the few companies that engage in cause related marketing. Companies partner with non-profit making…
4 pages (1004 words)
Sustainability Marketing
While economic pressures govern organisational strategies, their social responsibilities have also assumed increased significance. Widespread focus and attention on the issues of corporate social responsibilities and sustainable growth aspects have shaped new governance policies and practices. Such perspectives define the role organisations can play in creating responsible economic, environmental and social well-being of the communities they impact or serve. Several studies and observations made in this context have sparked debates on whether the marketing practices today are suited to an age…
8 pages (2008 words)
International marketing plan- how to increase sales rate for HTC in UK
The chapter also highlights the rationale and scope of the research along with proposing the methodology. The literature review chapter discussed the model proposed by Zeithaml (1985) where the relationship between price, value, and quality has been associated with consumer perception. The model explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect…
59 pages (14809 words)
Sales and Marketing Personnel 2
Marketing of Xerox products in Pakistan will need sales people who are able to assist the customers with selecting the products that they need as well as being able to provide customers with details about the available products on sale and the alternatives. It is also important to note that the same sales personnel will be required to bring in new customers and meet the set targets (Alrichs, 2000). Specific skills needed in sales and marketing personnel There are certain specific skills needed in every sales and marketing personnel and most of these skills are universal in that almost all…
3 pages (753 words)