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How does one apply sustainability sales and marketing? What are the implications? - Essay Example
Pages 3 (753 words)
Application and Implications of Sustainability Sales and Marketing Instructor: Application and Implications of Sustainability Sales and Marketing Today, marketing is a process or tool used to connect with the consumers…
Sustainability marketing is a universal term used to refer to a type of marketing that is eco-friendly or green-oriented so to speak. Today a number of companies are considering the issue of sustainability and incorporating it in their sales strategies that specifically designed to boost the number of sales. Therefore, it is of importance to understand how to apply sustainable sales and marketing and what are the possible implications. In sales and marketing terms and conditions, sustainability implicates using of resources prudently or wisely to attain a maximum consumer value with minimal wasted effort. Effective sales and marketing strategies adopt creativity, technology and innovation. What are the key issues of attaining sustainable sales and marketing? Firstly, the strategy should not comprise of ideas that add no value to the consumer. It is necessary to gauge if the customers are willing to invest in the good or service before any sales or marketing has taken place (Apollo, 2009). However, it does not mean that the company charges the consumers for every little it has done to attain or produce the good or service as much as this might be observed in future. Secondly, it is advisable to take or make loses early enough in the business cycle. ...
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