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How does one apply sustainability sales and marketing What are the implications - Essay Example


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How does one apply sustainability sales and marketing What are the implications

Sustainability marketing is a universal term used to refer to a type of marketing that is eco-friendly or green-oriented so to speak. Today a number of companies are considering the issue of sustainability and incorporating it in their sales strategies that specifically designed to boost the number of sales. Therefore, it is of importance to understand how to apply sustainable sales and marketing and what are the possible implications. In sales and marketing terms and conditions, sustainability implicates using of resources prudently or wisely to attain a maximum consumer value with minimal wasted effort. Effective sales and marketing strategies adopt creativity, technology and innovation. What are the key issues of attaining sustainable sales and marketing? Firstly, the strategy should not comprise of ideas that add no value to the consumer. It is necessary to gauge if the customers are willing to invest in the good or service before any sales or marketing has taken place (Apollo, 2009). However, it does not mean that the company charges the consumers for every little it has done to attain or produce the good or service as much as this might be observed in future. Secondly, it is advisable to take or make loses early enough in the business cycle. It is wasteful to chase transactions that are never going to turn into actual sales or are headed to a competitor, but sales all over the world are filled with such limbo contracts. It is important as a sales and marketing manager to insist on

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proof of the buyer’s intent and replace the raw and unsuccessful deals with better dealings as early as possible to avoid waste of time (Apollo, 2009). Thirdly, time should not be wasted on pushing the products towards the consumer but, ways should be sought to help this consumer understand the product. One has to understand what endangers the status quo of the customer and what can be done to evade this. Apollo (2009) states that one is obliged to help the customer understand the penalties of procrastination if they choose to overlook the issue instead of spending time on promoting investment. Every prospect wants low costs and minimal risk; therefore, it is necessary to describe the strategy to have the lowest risk of all the different outcomes. In addition to the above to the above guidelines, Lacoma (2012) asserts that there are factors like public policy; the governments decisions to promote environmental awareness and coming up with their own standards and regulations that every sales strategy should abide to. It is also a tremendous challenge to identify customers that are environmentally oriented, because some buy these goods because they are genuinely environmentalist while others buy because they want to save costs. Some companies green wash consumers in that they major on the environmental benefits leaving out the negative issues of the product (Lacoma, 2012). Finally, this strategy has to have an effective manner in which this message can be passed across; the marketing objective is to make sure that the final packaging of the respective goods or services communicates the conversational features to any person who pays attention to it. Today, marketing is used to boost or bump sales thereby leading to the growth of a company. Therefore, it begs to answer what are the effects of sustainable sales and marketin
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Application and Implications of Sustainability Sales and Marketing Instructor: Application and Implications of Sustainability Sales and Marketing Today, marketing is a process or tool used to connect with the consumers…
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