• Home
  • Subjects
  • Marketing
  • How does one apply sustainability sales and marketing? What are the implications?

How does one apply sustainability sales and marketing? What are the implications? - Essay Example


Extract of sample
How does one apply sustainability sales and marketing? What are the implications?

Sustainability marketing is a universal term used to refer to a type of marketing that is eco-friendly or green-oriented so to speak. Today a number of companies are considering the issue of sustainability and incorporating it in their sales strategies that specifically designed to boost the number of sales. Therefore, it is of importance to understand how to apply sustainable sales and marketing and what are the possible implications. In sales and marketing terms and conditions, sustainability implicates using of resources prudently or wisely to attain a maximum consumer value with minimal wasted effort. Effective sales and marketing strategies adopt creativity, technology and innovation. What are the key issues of attaining sustainable sales and marketing? Firstly, the strategy should not comprise of ideas that add no value to the consumer. It is necessary to gauge if the customers are willing to invest in the good or service before any sales or marketing has taken place (Apollo, 2009). However, it does not mean that the company charges the consumers for every little it has done to attain or produce the good or service as much as this might be observed in future. Secondly, it is advisable to take or make loses early enough in the business cycle. ...Show more


Application and Implications of Sustainability Sales and Marketing Instructor: Application and Implications of Sustainability Sales and Marketing Today, marketing is a process or tool used to connect with the consumers…
Author : katheryntillman
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"How does one apply sustainability sales and marketing? What are the implications?"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing and Sales
Marketing companies usually tend to give ample importance to promote the product through ads and campaigns spending millions of dollars. They give massive discounts to prove their price is the lowest in the market. Similarly they take herculean efforts to produce high quality products.
20 pages (5000 words) Essay
How Does Individualism-Collectivism Influence the Sales of Mobile Phones in China
Introduction Individualism is defined as a working culture where people work and prioritise their individual tasks more than that of team effort. It can also be termed as individualist working culture where people tend to achieve their personal goals with more efficiency over their in-group goals.
12 pages (3000 words) Essay
Sales and marketing management
This applies also to those who engage in cause related marketing. Another objective of marketers is to collect information concerning where their customers prefers to purchase their products. The other objective is to collect information concerning the place that customers are expecting to hear about or learn about their products.
4 pages (1000 words) Essay
Sustainability Marketing
Considering the growing competition facing organisations today and the pressure to outperform others in the market, there is increased emphasis on adopting new forms of management practices, strategic planning and collaborative efforts for effective outcomes.
8 pages (2000 words) Essay
International marketing plan- how to increase sales rate for HTC in UK
In this regard, the researcher formed a systematic approach where the dissertation was divided into five different key chapters. The introduction chapter presented an overview of the research topic along with presenting the aim, objectives, and research questions.
59 pages (14750 words) Dissertation
Sales and Marketing Personnel 2
Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.
3 pages (750 words) Assignment
Analyzing a Pricing Strategy
Financial reports indicate that the Nike attained annual revenue in excess of $18.6 billion for the financial year ended in 2008 despite the
4 pages (1000 words) Term Paper
Assignment 1
Therefore, they are trying to create an image of the product in the minds of consumers based on increasing feed grain prices in the international market. As Lauren (n.d.) states, “a good
2 pages (500 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email