A review for "Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate" - Book Report/Review Example

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate The main message of the article is that everybody has the natural ability to fascinate others into believing that they are taking full advantage of something. According to Sally Hogshead, it is always rewarding to get the fascination advantage, both in personal and business relationships. Sally says that brand adds value, which can result in a product charging more than the competitor despite the product having the same worth as the competitor’s.

Brand adds value to a product, making people be fascinated by it. Human beings too have the ability to charge more for their content if people are fascinated by themThe first step towards unlocking one’s natural ability to fascinate is to have good communication skills. Sally criticizes weak communication, saying that it is better for one to avoid appearing before someone than wasting their time with poor or weak communication. When a person is publishing content, going on stage or sharing him or herself with the world, it is always important to add value to their message.

The greatest value that a person can add to his or her message is becoming more of themselves, and making their content feel more like themselves. This is because when a person fails to infuse his or her content with their personality to make it more exciting and fascinating, there are high chances of the message being ignored and forgotten.Sally says that the personality of an individual is staged to communicate. When a person writes content using this voice, selecting topics that relate to their natural mode of communication gets easier, which make it easy for one to feel authentic and get in the flow.

As a result, one is able to drive their point in a more fascinating way. Everyone has big ideas, but for these ideas to sell to people and make them keep up with you, it is essential to communicate the ideas in a simple but fascinating way.Works CitedMorris, Jerod, and Demian Farnworth. Sally Hogshead On How You Can Unlock Your Natural Ability To Fascinate | Rainmaker.FM. The Digital Marketing Podcast Network. N.p., 2015.