Consumer influence on Companys Production Process - Essay Example
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Extract of sample Consumer influence on Companys Production Process
This act of consumers contributing their ideas in the production process is what is referred to in this article as co-production. Some researchers refer to co-creation and co-production as almost meaning the same thing (Lusch & Obrien, 2006).
This essay is going to be aimed at summarizing the trend that is now taking place in production processes. Consumers have identified that they need to play a role throughout the production process from conception of a product, its production, marketing, to final consumption stage. Marketers have also realized the need to incorporate the other players in co-production with examples being evidenced by the number of engagement marketers have with consumers. The example is the case of Kao Corporation, the makers of Ban deodorant, with an attempt to capture the input from customers in the marketing process, held a contest asking girls and young women to create print advertisements that would resonate with other consumers (Vranica, 2005). It is reported that the contest drew thousands of entries, thereby adding to the fact that consumers are willing to participate in the product marketing.
This trend where collaboration exists between producers and consumers has resulted in the struggle to control the product. Producers are now in a dilemma on how, and how much of their production should be left to the manipulation by consumers. They already know that consumers are continuously becoming a force to reckon with in production process and ignoring them is just like coating a disaster. Through virtual communities, consumers have continued to analyze products thoroughly resulting in a success or complete flop of the same depending on whether the product meets their expectations or not.
This paper tells about Marketing Theory article, “Cocreation is chaotic: What it means for marketing when no one has control,” by Fisher & Smith (2011). As explained by the authors, over the past years, production decision has been a reserve of the company owners…
The cafeteria is a huge space with a wide seating area and spacious hygienic kitchen. Besides three meals i.e. breakfast, lunch and dinner, DH recently introduced fast food counter, which provides snacks and burgers for 12 hours a day including the meal times.
The author explains that the decision-making process purchasing process progresses in five stages: recognizing needs, searching for information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.
The aim of this paper is to analyze the purchasing process used in making purchases and draw recommendations to show what Mr. Goodman could have done differently. Purchasing process Purchasing process is identical to the process used by final consumers. However, it can sometimes involve activities that at times make it complicated.
As the report discusses consumer behavior is a theoretical concept that addresses different stages a consumer would pass through before they make a particular purchase decision. The concept of consumer behavior is important in the field of marketing because it is highly related to consumer decision making.
The program seems to work like a major brand in the market. The logo Tick is considered sign of quality. People who are very sensitive in their health matters trust this logo Tick. This brand is gradually creating market segmentation in a unique way. It has changed the whole scenario of market segmentation process.
Consumers utilize goods and services on a daily basis. In the present era wherein every product that a consumer can possibly need is available in the market, producers compete mainly on the quality of products and goods offered.
The most popular theme for marketeers' remains as to how consumers respond to various marketing efforts. This is raised as a theme as an analysis of this often results in substantial upgrading of marketing efforts and improved sales.
CIM is advantageous over the rest of the technological components as it is able to completely automate the manufacturing plant and all the processes are under computer control (Banga, 2011). This technological component is quite effective as
For example, many people love either live sports broadcasts or certain programs. Most of these programs are aired when people may be away for work. My Replaylive therefore comes in to offer solution to this challenge.
A normal production process entails
The information that will be used as a tool more than ever in marketing especially by targeting the information search stage. The point is the marketer needs to increase its online presence. This can be done by among other methods increasing the search availability in Google and other search engines.
4 pages (1000 words)Assignment
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