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Coca cola in china market - Essay Example
Author : trevor63
Pages 3 (753 words)
Despite its attempt to popularize its products in China,Coca Cola Company faced a lot of challenges.The company had entered the new foreign market with very high expectations,but her methods of market approach and advertisement strategies failed to give the results …
This proved futile as the local media always gave first preference to the local firms’ products during its advertisement in peak hours. This disadvantaged coke as a whole leading to decrease in sales in the markets. To overcome this, company should have launched its own website (Staff, 2012). This would have helped the company to acquire and control a broader market place. Many customers would have followed the launched online hub to get information about the company’s product. This would have increased the sales as consumers would be at ease to get information on new company products and offers thus creating their commitment to the products. Secondly the company incorporated the initial American culture it had early adopted in the US market in other foreign markets. This led to its failure in many external markets like in Germany. People disliked the idea of coca cola using American culture in advertising and developing its products. The foreign customers were angered by this act of coke using American culture to advertise products in their countries. This they viewed as an infusion of foreign culture that competed with their own culture (Chan, 2012). Many consumers boycotted the coca cola company products and instead shifted to locally produced products. ...