Firstly, Google advertisements can be conducted, since these advertisements can target demographically accurate audience. Also, such a promotion would be done depending on the personal tastes of the audience since Google places its ads after acquiring such preferences, thus, this would be an accurate way to conduct research. In addition, social media promotional campaigns can also prove to be quite fruitful since these forums allow for an effective engagement strategy where customer feedback can also be ensured. Therefore, campaigns can be launched via Facebook, twitter, Instagram alongside other mediums where various competitions and engagement promotions can be launched. This way, the customers would better relate with the brand. In addition, a rational appeal can also be added by focusing on the qualitative aspects of the product, i.e. clearly stating the competencies of the product. In addition, the competitive analysis can also be used to highlight the strength of the brand in context to the competing brands (Tuten 2008). Also, customers reviews must also be incorporated into the social media campaign to further add to the rational appeal of the product. Also, various video channels can also be used to add video reviews which can then be integrated into the social media channels to product a vigilant online advertising strategy.
However, the traditional advertisement placements must also not be ignored. Therefore, TV advertisements must also be designed exclusively to appeal to the targeted audience. However, the nature of these ads should be such that elements of vibrancy and vigor must be present to ensure that the younger lot and the ones technologically advanced are appealed to the product (Tuten 2008). Also, the timings of advertisement placement should be such that the promotion gets maximum exposure. The advertisement can, however, also be linked to the social media platforms to get