Got a tricky question? Receive an answer from students like you! Try us!

Competitor analysis on Tesla - Assignment Example

Author : vernser
Download 1

Summary

Recently, Tesla is focusing its attention for direct investment in markets like India, which will provide them great opportunities for market expansion. India is fast becoming an economic power and many of its citizens have high rates of disposable income…

Extract of sample
Competitor analysis on Tesla

The escalating costs of fuel and the environmental hazards of emissions make electric vehicles (EVs) the best viable option in the present times. As such, a major share of consumers will prefer EVs such as Tesla, which provide them economy in maintenance and comfort while being environmental friendly and, hence, this segment will be Tesla’s target market. With their entry into the “family sedan market” Tesla will be able to diversify their customer segmentation and include more consumers in their customer base (Binkiewicz et al, 2008, p.2). Recently, Tesla is focusing its attention for direct investment in markets like India, which will provide them great opportunities for market expansion. India is fast becoming an economic power and many of its citizens have high rates of disposable income. Thus, it is a potential market for Tesla, especially because environmental safety is a primary concern of this country. Obviously, by targeting major cities, populated by wealthy people, Tesla can be “better positioned to expand” its operations into this international market (Gonzalez et al, 2010, p.17). In this context, Tesla’s Model S enjoys an edge over its competitors as they are more efficient. Research conducted by Danielle Boyke et al (2010) provides a comparative data of EVs, which indicates that Tesla’s Model S, with energy densities between 42kWh to 90kWh will give a mileage/charge of 160 – 300, while Audi’s energy density of 42kWh provides a mileage of 154 miles/charge. ...
Download paper

Related Essays

Channel Strategy: Tesla Motors.
Channel Length …
10 pages (2510 words)
Analysis
As the market is changing and including more and more firms in the business scenario, a proper screening of the environment is part and parcel of a firm’s success. ‘It is essential for a business enterprise to keep itself aware of surrounding environment because the success of business depends to a great extent on its awareness about surrounding environment’ (Jain et al. 2010, p.84) PESTLE Analysis In order to analyze the business environment for M&S we will first use the PESTLE analysis. ‘Political, economic, social, technological, legal and environmental (PESTLE) analysis is an…
12 pages (3012 words)
Competitor Alalysis and Competence of Apple Inc
This report is concerned with identifying the competitive environment of Apple Inc. and understands the core competencies of the firm to compete in market to maintain its position. Porter’s Analysis Drivers In order to cope with the competitors’ strategies Apple Inc has been continuously focusing on its strategies and implementing accordingly to create strong brand name and produce quality products for the market. The main focus of the company is on the rapid technological advancement which boosts the hardware and the software for the computers provided by the company with their own…
6 pages (1506 words)
Competitor Analysis- Mcdonald's
It operates correspondingly through a chain of restaurants, company operated and franchised across the world. Michael Porter presented a framework for analyzing competitor. The key aspects that Porter discussed are Competitors objective, Competitors assumptions, Competitors strategy and his Capabilities. In simple terms one should analyze his competitor’s strengths and weaknesses to draft his own strategy. Although both the fast food giants belong to the same family, but have specialization in different nature of products served. McDonald’s are famous for their Hamburgers and other’s in…
Tesla (electric car company) Marketing Analysis
The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating development of Models in order to attain its objective of first customer delivery (Tesla Motors, 2010, p. 4). This will facilitate the efforts of pursuing new electric power train opportunities and automobile manufactures. In fact, the paper will focus on conducting SWOT, PESTEL, porter’s five forces, marketing mix and marketing action plan analysis on Tesla Company. SWOT ANALYSIS Strength Tesla signed a licensing deal with lotus cars in order to convert one of their sport models in to an…
6 pages (1506 words)
Tesla (electrocar)
The use of electric cars is increasing in all economies in the current epoch. A battery stored electrical energy or electric motor helps to run the contemporary electric cars manufactured by Tesla Motors. The modern electric cars produced by Tesla comprises of efficient electric motors that facilitates in generating torque. Torque helps to generate smooth and strong acceleration to such cars. The Tesla electric cars are considered to be the safest cars in the automobile market. There are many car models of Tesla:- Model S: a 7 seating electric car generating no emissions. 265MI EPA range of…
7 pages (1757 words)
Tesla electrical car
This essay will focus on the marketing method for a special product of the famous automobile company named Tesla Motors Inc (Marchionne, 2009). Product Identification The company of Tesla primarily engages in the production and sales of hybrid or electric cars. The researcher would introduce the brief marketing strategy of the Model S electric car for the company. This car is basically an electric car with seven seats manufactured by the company. The car is characterized with a rigid body structure. The weight proportion distributed in the car is 50-50. It is claimed that this car has a low…
7 pages (1757 words)