StudentShare solutions
Triangle menu

MG3037 Internetmarketing - Essay Example

Not dowloaded yet

Extract of sample
MG3037 Internetmarketing

Trust management is a significant aspect in stakeholder relationship management by building trust to encourage people to engage in online transactions. In reference to Chen (2007, p. 76), trust refers to a psychological condition where an individual accepts susceptibility based upon positive anticipations of the intentions of the other. The secret to building of strong relationships with online consumers lies not only on being where consumers are but by building trust. Joseph-Vaidyan (2008, p. 25) notes that there are common things associated with trust which organizations use to build strong, trustworthy relations with consumers. These items include assurance, brand, belief, care, choice, confidence, certainty, familiarity, hope, reputation, security, truth and obligation. Zappos.com has created consumer trust through providing correct contact addresses and numbers. Someone cannot put contact information such as a phone number if he or she does not intend to answer it. Zappos.com provides contact information, which users can use to reach the customer support team or services. For this reason, most of the subscribers use their real names and provide valid contact information. This implies that the website has no pseudonyms or generic addresses used by the subscribers. Joseph-Vaidyan (2008, p. 27) asserts that many businesses acquire low trust from clients by using “Infor@” e-mail addresses. ...
For instance, when a customer or client forgets his or her login details, zappos.com provides immediate feedback. This is done through undergoing a small security test and provision of the login details, if one passes the security test. Debatably, before customers can trust a firm, they need to be sure that whenever they raise concerns the firm will take their requests and provide a resolution (Chen, 2004, p. 78). For this reason, providing positive feedback to the customers instills hope in them and builds trustworthy relationships between customers and the company. Zappos.com website respects people’s confidentiality and privacy. This website has a privacy policy which each of customers or clients should agree to abide by before registering as a user. The privacy policy indicates how the company treats personal information. In addition, the policy includes statements on how the company intends to use the given personal information and how it does not intend to use it. This company also articulates its commitment to keeping personal information private and secure by providing a contact for inquiries and more information regarding one’s data. In addition, security for an individual’s personal data is replicated in the security questions a subscriber should fill for identification. In this regard, security for ones information boosts trust between customers and the company. Ultimately, the most effectual way for commercial web providers to generate beneficial exchange relationships with online clients is to bring in their trust. The techniques for attaining customer trust are straightforward, although they may deviate fundamentally from traditional business practice. Joseph-Vaidyan (2008, p. 41) ...Show more

Summary

MG3037 Internet Marketing User trust is recognized as a primary success and survival factor of online business. In essence, a user’s compliance and enthusiasm to give personal data is a prerequisite for online transactions…
Author : cora03
MG3037 Internetmarketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"MG3037 Internetmarketing"
with a personal 20% discount.
Grab the best paper

Related Essays

The Language of Health Informatics (M3C)
Information used by top management may be more of a precis compared to the information used by other levels of management like in the middle management. “Middle management may need more detailed information in their area of responsibility to help them carry out their functions.
2 pages (500 words) Essay
M019 Regular Assignment - Understanding Retail
Companies in first world countries have quickly picked up e- tailing and it has been to their benefit. On the other hand, countries from underdeveloped region are yet to keep up with this trend retail. Well established e- tail companies including Amazon.com have enjoyed massive success since their inception, however, sceptics argue that the profits generated from such ventures are inadequate.
8 pages (2000 words) Essay
The Language of Health Informatics (M3C)
Middle management may need more detailed information in their area of responsibility to help them carry out their functions. Hence, businesses are inclined to have several types of information systems operating at the same time.
2 pages (500 words) Essay
Refer/ defer course assignment Assignment 3 : Individual
Pomegranate café is a non-profit sector business. The owner of the café, Marlene Tolman has years of experience of working in non-profit sector. This paper will highlight the ways in which this business can utilize tools like social networking and developing website in
6 pages (1500 words) Essay
MG3037 Internetmarketing
Consumer’s online trust is built through the corporate communications and perspectives of the consumers. Trust management is a significant aspect in stakeholder relationship management by building trust
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation