2.0 John Lewis John Lewis is renowned departmental store chain of United Kingdom. The store chain has expanded business throughout the country within last hundred years. The company is headquartered at London, United Kingdom. The departmental store chain was founded by John Lewis in the year 1864. In the initial period the organization started their operation as single store but soon they transformed their business model into departmental store chain with the help of John Lewis Partnership. 2.1 John Lewis Partnership The partnership model gives opportunity to employees to gain partial ownership and contribute as stakeholder to business operation of the departmental store chain. John Lewis Partnership provides partial ownership or partnership benefits to existing thirty nine thousand employees of the company (McCallion, 2010). The John Lewis Partnership has won 'Retailer of the Year' in the year 2011. Recent report published by the company shows that they have more than 81,000 permanent staff as well as partners. John Lewis has been ranked as one of premium departmental store chains of United Kingdom. They have already opened thirty eight outlets and also planning to establish strategic business units in foreign shore within next five years. The London based departmental store chain has achieved annual gross sales revenue of ?8.7bn in the year 2011 (John Lewis Partnership, 2012). 2.2 Business Strategy Business model of the company can be understood in the following manner. The company operates with 30 departmental stores across United Kingdom in order to provide multi brand products to customers The company has opened eight John Lewis at home stores They have also established 285 Waitrose supermarkets for selling products on online platform Business strategy of the company relies on three interdependent variables such as s Partners, profit and customers in order to achieve sustainable business growth. Strategic initiatives of the company can be analyzed in the following manner. Providing maximum sustainability and security to partners in order to motivate them to perform well. The company has understood that satisfied partners can help them to improvise in daily operation which will help them to increase operational excellence. Partners need to emphasize on recruiting and retaining loyal customers through providing them excellent customer triads such as quality, service and price. The company tries to retain sufficient profit margin for partners in order to sustain commercial vitality of the company. John Lewis distributes profits to staffs and partners on regular basis in order to motivate them to perform well (John Lewis Partnership, 2012). 3.0 Industry Overview John Lewis has cemented a premier position in retail and departmental store industry. The company faces competition in the field of Furniture Manufacturing, Consumer durable Manufacturing, Textile Manufacturing and Grocery Supermarket. ASDA Group, Arcadia Group, Marks & Spencer and Argos Limited are major competitors for John Lewis. Swedish furniture retailing giant IKEA has recently entered in retail
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MG3122 STRATEGIC MARKETING Table of Contents Table of Contents 2 1.0 Introduction 4 2.0 John Lewis 4 2.1 John Lewis Partnership 4 2.2 Business Strategy 5 3.0 Industry Overview 6 3.1 Industry Trend 6 4.0 Marketing Mix 7 5.0 SWOT Analysis 9 6.0 PESTLE Analysis 10 6.1 Political 10 6.2 Economical 11 6.3 Social 11 6.4 Technological 11 6.5 Environment 11 6.6 Legal 12 7.0 Porter’s Five Forces 12 7.1 Buyer’s Power 12 7.2 Supplier Power 12 7.3 New Entrants 13 7.4 Threat of Substitute 13 7.5 Degree of Rivalry 13 References 14 1.0 Introduction John Lewis has been selected by the study to conduct Strategic Marketing Audit…
Marketing is a good entrepreneurship tool in a sales company. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry.
Through this method of connecting, individuals and organizations can communicate to the world, advertize, and introduce new and old products and services at a very low cost or for free. Small and big organizations can build websites and, like print media, promote what they want to promote and sell.
Strategic marketing is one of the tools that a company can use to achieve its long term and short term objectives. Being a technology firm, BT Tech marketing strategy is very important as it determines how the market receives the company’s products. The company has been involved in various marketing programs aimed at improving the accessibility of its products in the mass market.
In recent years, the management theories have changed significantly as management styles have been improving constantly. Increasing competition and expanding market exposure are the major reasons behind such notable improvements. The post-modern business organisations have realized the importance of long term success for achieving competitive advantages.
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
It also helps in the analysis of specific strategies so as to meet customers’ demand (Wiley, n.d.). A strategy, on the other hand is referred to the plan that integrates the major objectives, decisions,
ese five forces are in the pressure they put on management to persistently refer to these five forces for assessing whether or not their respective businesses are “properly positioned in profitable markets” (Miller 2000, p. 101). More specifically, the value inherent in