• Home
  • Subjects
  • Marketing
  • Compare and critically analyze the UK marketing strategies of Domino's Pizza and Pizza Hut

Compare and critically analyze the UK marketing strategies of Domino's Pizza and Pizza Hut - Essay Example

Only on StudentShare

Extract of sample
Compare and critically analyze the UK marketing strategies of Domino's Pizza and Pizza Hut

This paper will compare and critically analyse their business objectives will be made, followed by further comparisons and analyses of their marketing mix, marketing segmentation, and positioning in the UK market.
The main priority for Domino’s Pizza is to provide timely and customer friendly service, which is reflected in its marketing objectives. For example, Domino’s considered the time when customers place and receive pizza orders as a great opportunity to connect with their customers. To do this, Domino’s offers their customer’s real time updates on order confirmation and delivery time to improve their delivery service. On the other hand, Pizza Hut’s main marketing objective is to engage with its customers by identifying their characteristics in order to provide them with relevant and timely offers. Moreover, Pizza Hut wishes to grow and retain its present customer base through the use of various promotion campaigns. Both Pizza Hut and Domino’s Pizza also seek to build their brand names to become household names in the UK, while also building customer loyalty through the provision of excellent and quality foods and quick service (Yohn, 2014).
The basic product offered by Pizza Hut is dining experience, although they also provide food (Yohn, 2014: p1). The main product offering for Domino’s Pizza is their food, while their excellent delivery services that promise pizza in 30 minutes flat also counts as part of the product offering. As a result, customers whose basic need is food may visit Domino’s for a pizza or order for pizza from the comfort of their residence expecting good taste and hot pizza. The main difference between Pizza Hut and Domino’s is that Pizza Hut is mainly concerned with the dining experience because they run a restaurant operation, unlike Domino’s that mainly offers a home delivery service (Yohn, 2014). With ...
Download paper

Summary

The UK pizza market, for example, recorded increased sales of 16% in the period between 2008 and 2013 (Mintel, 2013). Volume growth for the pizza market rose partially as a result of popularity and demand…
Author : kquigley

Related Essays

MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT
18 pages (4518 words) Essay
Dominos Pizza in Mexico
5 pages (1255 words) Case Study
Service Marketing : The Pizza Store
7 pages (1757 words) Essay
Term Paper Project Domino's Pizza marketing strategist
8 pages (2008 words) Term Paper
Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Elements
10 pages (2510 words) Assignment
Marketing Planning - Domino's Pizza
6 pages (1506 words) Essay
Marketing Strategies of Dominos Pizza and Pizza Hut
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!