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Essay sample - MBA-Marketing India campaign for Tourism
Pages 22 (5522 words)
In the modern world of branding and promotion in all the sectors, tourism industry is not an exception in the league. The Incredible India campaign of Indian Tourism is primarily focused towards the increase of customer towards India which in-turn increases the GDP of the country…
The tourism board of India is found to take the help of integrated communications through large scale uses of several communication tools like advertisement both via print and visual media and also through considerable public relation activities to help generate increased brand awareness for the different tourism activities carried out in the region. Further it was found that unlike India the other neighbouring countries like Malaysia, the region of Singapore and Thailand were attracting many foreign tourists from different countries. It is to address this potential issue of dragging in a large number of foreign tourists that the Incredible India campaign came under effect which aimed to project tourism as an organised activity which would present to the outside world the rich cultural, geographic and historical diversity of India. Other than using print and visual media the campaign gained impetus with the growth of internet based activities which helped promote India on an enhanced scale. These activities gained ground with the rise in the flow of tourists from affluent regions of the world both pertaining to European and Middle East regions. Moreover other than conducting large scale advertising activities the marketing communication activities concerning tourism also involved the increase in the level of trade fairs where people from various countries are rendered information through different travel agents about changes in the tourism landscape. ...
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