The tourism board of India is found to take the help of integrated communications through large scale uses of several communication tools like advertisement both via print and visual media and also through considerable public relation activities to help generate increased brand awareness for the different tourism activities carried out in the region. Further it was found that unlike India the other neighbouring countries like Malaysia, the region of Singapore and Thailand were attracting many foreign tourists from different countries. It is to address this potential issue of dragging in a large number of foreign tourists that the Incredible India campaign came under effect which aimed to project tourism as an organised activity which would present to the outside world the rich cultural, geographic and historical diversity of India. Other than using print and visual media the campaign gained impetus with the growth of internet based activities which helped promote India on an enhanced scale. These activities gained ground with the rise in the flow of tourists from affluent regions of the world both pertaining to European and Middle East regions. Moreover other than conducting large scale advertising activities the marketing communication activities concerning tourism also involved the increase in the level of trade fairs where people from various countries are rendered information through different travel agents about changes in the tourism landscape. This rise in the level of tourism promotions led to the rise in the level of tourists from foreign countries visiting India by around 15 percent during 2006 (Shah and D’Souza, 2009, p.5-7). Literature Research Direct and Integrated Communications In regards to direct marketing communications Krafft and Hesse (2007) observes that it is that marketing tool which focuses on enhancing the personalized relationships with the different consumers spread along a particular focus group. Such level of marketing communication is observed to take the help of sophisticated technological tools and concepts. Moreover the level of direct communication also helps the enhancement of customer relationships and effectively manages them both across national and international boundaries (Krafft and Hesse, 2007, p.5-6). With the passage of time the process of marketing communication earned a new phase rather than only depending on the level of direct communication tools. To this end, Yeshin (1998) states that the process of integrated communications can be considered as an integrated communication process which assimilates the potential of the different marketing tools like advertising, public relations, promotion and other such events by putting them under one roof. Thus other than rendering individual developments to the different marketing tols the process of integrated marketing communication focuses on the holistic development of the marketing communication program (Yeshin, 1998, p.68-69). Marketing Plan and Customer Relationship Management The planning for the conducting of marketing activities entails an important task in the marketing functions of a company. To this end, Stim and Guerin (2008) observe that the process of marketing plan helps the business organisation to effectively allocate and
In the modern world of branding and promotion in all the sectors, tourism industry is not an exception in the league. The Incredible India campaign of Indian Tourism is primarily focused towards the increase of customer towards India which in-turn increases the GDP of the country…
Hong Kong is located on the China’s south coast and is covered by the South China Sea and the Pearl River Delta. Its significant attractions include a deep natural harbor and a wide skyline. Around seven million people live within Hong Kong and is indeed one of the most densely populated areas within the world.
Conclusion 23 Reference 24 Part A: Current marketing communications strategy Introduction The tourism board of India is found to take the help of integrated communications through large scale uses of several communication tools like advertisement both via print and visual media and also through considerable public relation activities to help generate increased brand awareness for the different tourism activities carried out in the region.
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
Marketing has always been considered to be a creative progression which consists of distribution, advertising and selling. It is also involved of foresee customer's needs and wants or create a need for their product which is often done through extensive market research and sometimes pure instincts.
In the face of stiff competitions of resort and hotels, what are the strategies developed by Club Med. The analysis will be done in two parts, first is the study of consumer demand, and second, what strategies work for Club-Med.
Club Med expects to attract tourists to its several facilities located in many areas of the Mediterranean and all over the world.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
Around seven million people live within Hong Kong and is indeed one of the most densely populated areas within the world. Hong Kong Dollar is the main currency within the land and it is one of the leading financial centers globally.
The current marketing
Now customers are offered tea and coffee in different flavors, styles and aroma with confectionary items such as sandwiches, muffins, cakes, pastries etc. Starbucks is not like any regular coffee house; it represents a platform where
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