Review the pages provided then answer the 5-Questions. (Read fulldirections) - Essay Example

Only on StudentShare

Extract of sample
Review the pages provided then answer the 5-Questions. (Read fulldirections)

B. On the other hand, when it comes to the trip to Cancun, again those with more disposable income may have the motivation to purchase the trip. Older people with disposable incomes, middle-aged empty nesters both married and single, and young people with no kids all may have the motivation and may probably purchase the trip. In terms of the Household Life cycle therefore, both the young and those who are older, who have empty nests, those who are married, and those who are single all have the motivation, and are the likely customers for the trip to Cancun (“The American Society: Families and Households” 190).
C. Breakfast bars are the probable purchase of young people across all groupings in the household life cycle, from singles to single parents, to married people with and without kids, because of the way the breakfast bars signify movement and convenience, as well as price consciousness and easy availability, whereas older people and middle-aged people may have different food preferences for breakfast. The latter groups in the household life cycle may prefer cooked breakfast food, either cooked at home or in restaurants and even fast food outlets, having more money for breakfast and in the case of older people more time and a greater concern for health and nutrition in food (“The American Society: Families and Households” 190).
A. The most relevant reference groups for the brand of toothpaste is arguably parents across the different HLC groups, from young single parents, to full nest parents, to delayed full nest parents, because of the way these groups make the purchase decisions for household items for the rest of the family. This reference group is also the appropriate target for marketing and advertising campaigns for toothpastes, even when the toothpaste caters to younger people in terms of its product attributes and in terms of the other elements of the marketing ...
Download paper


Expensive Jeans- young people who are single and have no kids will have the motivation to buy expensive jeans, one because they do not have the expenses that their peers with children do, and two because expensive jeans arguably have social value, something that young people…
Author : kboyle

Related Essays

The case study of Coca-Cola will be provided by file .pdf. Read throught it and then answer 4 questions in there. After that, di
Moreover, by early 1985, Pepsi had managed to acquire 2% sales of the huge market that amounted to $960 million in retail sales. Therefore, this called for change of strategies by Coca-Cola and their option was to introduce a new product that offered the same feature like their competitors. In this case, they had to conduct a research in order to introduce new product to market. After the investigation, they identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting to increased market share. Coca-Cola commenced a research...
4 pages (1004 words) Case Study
answer questions
102). It became apparent that mass advertising and promotional programs were quickly losing their effectiveness. Several new segments began to appear and it was becoming costly for companies to satisfy these customers with the same approaches. Southeast Asian companies entered the markets and began using their core competency of operational efficiency to lure customers and price competition to beat competitors. However, the same did not translate into sustainable competitive advantage for most of the players as brand loyalty and profit margins continued to decrease (LeSueur, 2007, p. 98)....
12 pages (3012 words) Assignment
exams questions answer
PEST is one of such mechanism that is used for the analysis of the macro environmental factors. Apart from this the internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it (Graham, 2008). The study also focuses on Porter’s Five Forces analysis of the luxury car market of India. PEST Analysis PEST focuses on four important environmental factors that are to be scanned like political, economic, social and environmental. Each of these parameters are defined via this analysis and it influences the scope and activity of the...
11 pages (2761 words) Assignment
Contemporary Retailing
Contemporary Retailing
8 pages (2008 words) Essay
Answer The 5 Questions Provided
For instance, in more mature markets, values such as prestige hold more sway than in less mature markets, where such things as fuel efficiency and overall cost of ownership are more important product values. So again the marketing has to be somewhat targeted to different markets rather than general or standardized for all markets.
3 pages (753 words) Essay
Answer Each of the 5-Questions Which Will Be Uploaded
In addition, the important American value of personal space and freedom of movement are likewise reflected and embodied in the sports car, as the defining cultural values for their consumption by Americans (Ikerd).
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!