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The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.
The state of the art research and development department of the firm is also constantly looking for new creative input to ensure better yield of the crops. Its drought proof seeds are hugely beneficial for countries which are vulnerable to frequent drought like conditions. Hence, its contribution to agriculture through genetically modified seeds has enabled it to gain leverage against it rival in the industry. The farmers across the globe, especially in the under developed and developing nations like Africa and India, have been able to improve their standard of living through increased food production and revenues. In the current environment of increasing awareness regarding environment and sustainability of resources, Monsanto’s future is seriously threatened by the views and perspectives on genetically modified crops. Critics, including social activists, environmentalist, few farmers etc. believe that genetically modified seeds, despite increased yield, have grave long term consequences on the quality of soil, plants and biodiversity at large. The sustainability of natural resources is threatened through the constant use of genetically modified seeds. Moreover, as the seeds are anti-resistant to insects and help to kill weeds, this property could also have slow poisonous impact on the overall health and wellbeing of people who consume food products produced from such seeds. ...
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