Feasibility Proposal

Feasibility Proposal Essay example
Undergraduate
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Marketing
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Feasibility Study on the Manufacture of Windows 8 Tablet to enhance HP’s Growth and market position Abstract With the increased drive towards windows 8 tablets manufacturing by most of HP’s main competitors, HP cannot afford to ignore the market trend…

Introduction

In a study conducted by Display Search, it was revealed that tablets purchase worldwide will hit 416 million, 23 million more than regular laptop’s 393 millions by the year 2017. This trend is supported by the increasing demand of the tablets from the emerging markets around the world. In the study, many people revealed their preference to tablets to be based on its user-friendly nature, classiness and convenience. According to Richard Shim, an analyst and a member of the team who conducted the research, consumers continuously shift towards mobile computing against the traditional notebook, a trend that has picked up well in mature markets around the world. For example, tablet PCs are expected to grow by annual average of 28% in the next 5 years within the mature markets of United States, Japan, and West Europe. The challenge for HP is to ensure it manufacture tablets that are sleek and trendy, which will resonate with the increasingly trendy consumer. In a market where internet business giants such as Google and Microsoft have taken by storm through their flagship tablets in the market, it is logical to note that any failure by the HP to embrace the tablet market will deal a big blow to its market share. The strategy is to ensure the company maintains or improve its 16% market share around the global consumption of PC usage. ...
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