StudentShare solutions
Triangle menu

Price of Hawaiian Punch - Essay Example

Nobody downloaded yet

Extract of sample
Price of Hawaiian Punch

Sales oriented objectives are setup when marketers plan to target Bottom of the Pyramid segment, where playing on margins is very difficult, since the disposable income is minimal. In the given situation, Hawaiian Punch has placed its product at such a price point that it has allowed companies to play on margins as well as volumes, and giving tough competition to Nestle (Buy The Case: Hawaiian Punch Lemon Berry Squeeze 2012). Markups are a major issue when it comes to distribution of products. Numeric Spread and Weighted Spread of a firm’s products depends on the distribution markup costs that a particular company faces. Retailer margins add to the costs that the company incurs. The sole purpose of every company or MNC in the market is profit maximization. In today’s highly competitive market where national and regional markets have integrated to form one common globalized arena, marketers have a tough job to come up with ideas and innovations which bring us to the idea of increasing the ‘size of pie’ strategy. Today consumers are highly aware of their needs and want about the latest technology about what suits them, who is offering what to them, and at what prices is the desired product offered. Customers today are well connected and up to date to such an extent that they can and do access any supplier in case of MNC’s and any producer in case of individual customers, who offer them premium quality products at affordable prices. This easy access to premium products all around the world has back fired in some cases. For example now companies face such immense competition coming from all around the globe that they have to create discounts, personalized pricing, negotiable pricing strategies and psychological pricing to generate instant sales and ensure market share growth. In case of discounts, companies plan to generate instant response from customers and short term results are augmented sales. Personalized pricing is more evident in Business to Business selling, where firms come up with specifically tailored packages for each buyer or seller (Food Distribution Channel Overview, 2012). Product life cycle is an integral determinant of pricing strategy as well. Every product has its own level from emergence to death when defined according to Kotler’s generalized five levels of product life cycle. The very first level is the introduction stage where the product is launched and the adventure lovers and innovators try it out. To create awareness in market about the product companies select a humble price to generate trial amongst the consumers. Second stage is of growth, when enough awareness is generated and people start trying out the product out of excitement, curiosity and to live the experience promised by the firm (Kotler 2000). The price at this stage is set to that of a challenging one where the company invites and boosts the curiosity plus excitement it has to offer to generate desire for its product amongst all the SEC classes. Third, are the early adopters, where the product tends to maturity and a 30%-45% chunk of population has tried out the product. Price point at this stage creates an image of the product. Fourth are the late adopters, who are risk averse and tend to play safe. At this point, price of the product is justified ...Show more


Price of Hawaiian Punch Name University Price of Hawaiian Punch Pricing is one of the key objectives when deciding upon the positioning of the product. As a matter of fact, if the target audience of one’s product is a value conscious one then surely pricing plays a key role in the success of the product…
Author : malinda49
Price of Hawaiian Punch essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Price of Hawaiian Punch"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marine Debris in the Hawaiian coast
Marine debris turns out to be the “silent killer” of marine life and raises both national and international concerns leading to landmark legislations and conventions.The paper also proposes solutions and recommendations to address the issue of marine debris.
8 pages (2000 words) Essay
Hawaiian island ecosystem
According to the paper many biological and ecological factors constitute the cause for the disorder of the eco system. This paper will analyze the major ecological issues in the region, their tragic effects, and practical solutions. Numerous external factors influence the environment of every island and Hawaii is no exception.
3 pages (750 words) Essay
Price is an important concept to microeconomics and it is one of the important variables that are considered in the allocation of resources for the operation of the business. When price is considered in terms of the allocation of resources then it is referred to in terms of the price theory.
9 pages (2250 words) Essay
Price Discrimination
Hence to establish the relationship between consumer's surplus and willingness to pay we have to go through the theory of cardinal utility and consumer's equilibrium in single commodity case. In the above diagram the horizontal axis measures quantity in the vertical axis we measure nominal price and utility expressed in terms of money.
15 pages (3750 words) Essay
Case. Hawaiian Punch
ck tries to rescue the brand by designing a marketing plan which will strengthen its foothold in the market in the face of declining industry sales and intense rivalry from players. After conducting an intensive market research which reveals insights from the target market
3 pages (750 words) Essay
Price of Hawaiian Punch
If entering a highly competitive market segment, and the idea is to launch a flanker brand to cater to growing share of competition, then
3 pages (750 words) Essay
Hawaiian studies
The two movies presented in chapter two identify that Sami people traditionally survived by fishing and hunting, but are currently surviving by herding reindeer (NeSmith 13). Reindeer have become their staple food, and it is commonly
1 pages (250 words) Essay
The Hawaiian Monarchy
This marked the begging of the expansive spirit of king Kamehameha, which enabled him to acquire the largest Armada ever in Hawaii ever seen, by 1803.Fierce and
1 pages (250 words) Essay
Marketing case analysis
The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order
2 pages (500 words) Essay
The Hawaiian revolution ( History of the United States )
all the power they had to control the island, and at the same time, restrict and prohibit the power of Asians and native Hawaiians from all voting proceedings. The constitution that was drafted, aiming to reduce the power of the king by giving more power to the cabinet and
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment