Spotify highlights - Article Example

Spotify Several companies have embraced the use of social media to perform various tasks. Spotify since its inception it has appreciated the value social media can do to businesses. To enhance it services, Spotify uses Facebook, and Tweeter mainly to identify the trending music, create awareness, and distribute music (Boström, Raoul, Kieran, Bidisha, Juan, and Skee, 2). All these functions are vital to the music industry, it must be understood that songs of different genres are launched daily.

The rate at which songs fade is fast and, therefore for Spotify to maintain its consumer (users) base, it should make the trending songs available. New songs that have been released need to be promoted for people to listen. Spotify creates awareness for those songs in so doing the song can become a trending song and a benefit to both the artist and Spotify as a whole. For instance, the use of YouTube to promote new songs has enhanced the accessibility of songs and rating. Artists are paid depending on the number of views a song has attracted.

The song “The blacker the berry” by Kendrick Lamar is nice and not all his fan were able to grab an audio copy of the song. On YouTube the song, it had three million views in a span of one day. This clearly shows social media has an influential capacity to songs.The reason Spotify has added users rapidly is because of its tie-ups with social media sites (Boström, Raoul, Kieran, Bidisha, Juan, and Skee, 2). Social media is the marketing platform for Spotify and, therefore, will require its users to own a social media account.

75% of Americans own a social media account, and this is beneficial for Spotify in creating awareness for new songs across different age-group. Communicating with the users need to be two-way traffic a feature that is supported by the social medias. For instance, a dislike or a like from the consumer side is easily shared using on-line platform. Spotify has capitalized on Facebook and tweeter as an on-line platform to share opinions from either side. Opinions and suggestions from users make it easy for Spotify to identify the areas which they need to improve for better service delivery.

Artists whose songs are in YouTube will read reviews from their fans and spot area that needs improvement or in some cases listeners appreciate the work of the artist.Works CitedBoström, Kieran Byrne, Bidisha Chakraborty, Juan Luis Ugarte, and Skee Yagi. "Playing the Social Tune." (2013): 1-3. Print.