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Iphone 5 - Term Paper Example

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Iphone 5

Sales Presentation Preparation 11 A. Presentation Objectives 11 B. Business Contact Worksheet 11 C. Need Discovery Worksheet 11 D. Demonstration Worksheet 12 E. Negotiation Worksheet 12 F. Closing Worksheet 12 G. Follow Through, Follow Up and Expansion Services- List 13 VI. Appendices 13 References 14 I. Proposal Summary A. Buyer Problem or Need There is an identified need on the part of the buying organization to upgrade to a mobile infrastructure to address internal productivity needs, as well as to address the needs of customers wanting to interact with the firm using the platforms that the customers use on a daily basis (Google, 2012; Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). B. User Problem’s Business Impact Productivity impacts the firm’s ability to sustain itself in the long term, and to be profitable. Customer interactions likewise drive business top lines and profits. The decision on the right mobile platform can affect the future of the business in a fundamental way (Google, 2012; Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). C. Value Proposition We are selling a platform as well as an ecosystem that has global traction, unparalleled popularity and quality, and is proven to improve productivity for both firms and individuals (Google, 2012; Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). II. Proposed Solution A. ...
The new iPhone is also able to leverage the unparalleled ecosystem of applications, application developers, companies that cater to components and services tied to the iPhone, the app store and its providers of apps, the music store and the millions of copyrights belonging to the music industry and content creators, and even business productivity solutions all tied to the iPhone franchise (Canada, 2012; Apple Inc., 2012; Beavis, 2012). The product under consideration here, therefore, is not just the phone, but the whole ecosystem that goes with purchasing the new iPhone 5. This is not to say that the new iPhone is interchangeable with the older iPhone models, because as it is the new iPhone has features that make it stand out from the crowd, and represents the best in terms of the evolution of the device. A sampling of the outstanding new features of the phone, that sit on top of the great features of the ecosystem as described above, includes a 4-inch Retina screen, speedy wireless connectivity, new and powerful processor in the A6 processor chip. An 8 megapixel camera, a new OS in iOS 6, and the latest iteration of the cloud computing platform for Apple, the iCloud (Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). B. Company Description Apple the company is in the business of the design, manufacture, and the marketing of mobile products for telecommunications and media consumption, in essence, even as it is known traditionally as a maker of computing products with its Mac line of computers. The products revolve around an ecosystem and a platform for the consumption of content, including music, books, and apps. The key ...Show more

Summary

Sales Proposal: iPhone 5 Table of Contents I. Proposal Summary 3 A. Buyer Problem or Need 3 B. User Problem’s Business Impact 3 C. Value Proposition 3 II. Proposed Solution 3 A. Product Solution 3 B. Company Description 4 C. Proposal Objectives and Strategy 6 D…
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