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Sales Proposal: iPhone 5 Table of Contents I. Proposal Summary 3 A. Buyer Problem or Need 3 B. User Problem’s Business Impact 3 C. Value Proposition 3 II. Proposed Solution 3 A. Product Solution 3 B. Company Description 4 C. Proposal Objectives and Strategy 6 D.
Sales Presentation Preparation 11 A. Presentation Objectives 11 B. Business Contact Worksheet 11 C. Need Discovery Worksheet 11 D. Demonstration Worksheet 12 E. Negotiation Worksheet 12 F. Closing Worksheet 12 G. Follow Through, Follow Up and Expansion Services- List 13 VI. Appendices 13 References 14 I. Proposal Summary A. Buyer Problem or Need There is an identified need on the part of the buying organization to upgrade to a mobile infrastructure to address internal productivity needs, as well as to address the needs of customers wanting to interact with the firm using the platforms that the customers use on a daily basis (Google, 2012; Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). B. User Problem’s Business Impact Productivity impacts the firm’s ability to sustain itself in the long term, and to be profitable. Customer interactions likewise drive business top lines and profits. The decision on the right mobile platform can affect the future of the business in a fundamental way (Google, 2012; Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). C. Value Proposition We are selling a platform as well as an ecosystem that has global traction, unparalleled popularity and quality, and is proven to improve productivity for both firms and individuals (Google, 2012; Verizon Wireless, 2012; Apple, 2012; Canada, 2012; Beavis, 2012). II. Proposed Solution A. ...
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