I am aware that the beauty industry encompasses cosmetics, cosmetic products and perfumes that must be appealing to the customer in order to generate sales. The packaging design of beauty products (cosmetics) can attract customers, thus leading to an increase in the market share (Roncarelli and Ellicott 2010). Cosmetic products packaging inspires the marketing executives to enhance their imagination and creativity according to customer aesthetic requirements (Roncarelli and Ellicott 2010). Creativity in packaging design reminds people how they react to their emotions and sensory cues (Harris and Ambrose 2011). I utilized my creativity in solving the problem of low sales of a beauty product. From my marketing experience, I understood that packaging is the first thing that customers look for when selecting their beauty products (Calver 2004). Packaging has an enormous impact on cosmetics success in the market as it directly influences the purchase decision by communicating the product attributes at the point of sale. Some beauty products that are colorful in packaging tend to attract more prospective customers than those simply packaged (Roncarelli and Ellicott 2010)....
The packaging of cosmetic products can elicit strong emotional response but the designer should consider the intimate use of the cosmetic and make sure the packaging is water resistant. My packaging design also considered the aesthetic color combinations and the customers’ sense of style and personality (Harris and Ambrose 2011). Since the company had developed high quality cosmetic, it was our duty to design packaging that was seductive, inviting and also that displayed the style of the target customers. I also recommended that the packaging design should make the cosmetic product easy for the customer to handle. I also suggested the packaging should have a clinical packaging style in order to convey the health safety aspect and quality of the cosmetic product. Some of the decorative techniques that I considered include dsatin smooth finishes and attractive triangular pyramid in order to differentiate the cosmetic from the conventional cosmetic packaging styles in the industry. The packaging design definitely dictated the luxury, premium quality and the refreshing benefits of the cosmetic (Harris and Ambrose 2011). In order to attract customers, I ensured visibility in the design by suggesting bright neon green color that was accepted by team mates. I also included satin smooth finishes in order to create the premium quality perception. I suggested a single, bold and clear message on the package that was memorable to the customers. I also include the logo of the company and trademark on the package in order to assist in creating brand awareness and loyalty to customers (Calver 2004). I suggested that a small bottle was the most effective as it would be easy for customers to
Creativity in beauty related industries can be termed as an activity that starts with a new idea and end with ultimate commercialization of the product (Roncarelli and Ellicott 2010). I have utilized creativity in my marketing campaigns, especially in the packaging of beauty products…
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