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Marketing strategies have evolved so much from the past few decades, as the advent of internet and social media websites have revolutionized the marketing styles and procedures. Marketers of today are facing loads of competition, initially this competition was confined till local or national boundaries but nowadays this completion has expanded and is global in many regards. At present marketers are using different strategies and techniques in order to deliver their message to the masses and persuade them to buy their range of products. For achieving this goal various strategies and models are preferred by marketers, amongst those models persuasion matrix has its own importance. As this model give varieties of advantages to the marketers in order to craft and draft advertisements so as to better hit the target audience. For instance the persuasion model helps marketers to develop an understanding regarding how to target the audience, what kind of medium should be used, how message should be devised and in what ways this message is likely to be interpret by the consumer or in simple words understanding of consumer about the message (Belch and Belch, 2009). Persuasion matrix in general has two types of variables, the dependent variables and the independent variables. The former deals with the procedures or line of action that a consumer goes through while being convinced, and the later deals with the involvement of important variables that are in many ways manageable or controllable mechanism of the process of communication. However in terms of using persuasion model by the marketers it offers variety of benefits, like by adopting this model marketers can analyze and asses that what type of message should be created in order to achieve their desired goals. This model further make ways towards choosing a medium for the delivery of message or for communicating with the consumers, as marketers can do assessment that which medium is likely to attract masses and which medium will provide best results for their products. Either they should opt for one medium or should chose variety of mediums, what are the strengths and weaknesses of the particular medium etc. similarly this persuasion model also deals with the understanding of the message by the consumers, as marketers can devise and craft message that can be readable and understandable by the masses, avoiding complex communication sentences or messages in their advertisement can further add benefits for the company or for the marketers. Moreover this model can also help marketers in order to best analyze the target markets and then plant or deliver their messages accordingly. As targeting the right kind of audience is the prime success factor of the marketing or advertisement sector. If message is delivered to the targeted audience and is clear and easy to understand chances of gaining the desired results are eminent. Moreover marketers can also achieve landmarks through succinct message yielding. As this persuasion model can also be used by marketers in the message yielding regard. If the advertisement contains positive message and is vibrant and lively than this advertisement is likely to create an aura around the consumer as a result enhancement in the market share can be attained with ease (Belch and Belch, 2009). Evaluation on the basis of persuasion matrix of the advertisement of Ponds anti bacterial facial scrub printed in different newspapers: In a recent past marketing and ...Show more


Persuasion model for marketers: Globalization has resulted in bringing people together and also in many ways resulted in creating a competition amongst companies; as a result these companies are keen on devising various marketing strategies in order to target the masses and to increase their volume in terms of market shares…
Author : schulistjordi
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