Leading the Way : Start with a Marketing Audit - Essay Example

Only on StudentShare

Extract of sample
Leading the Way : Start with a Marketing Audit

On the other hand, the company internal factors that arise from external effects include strong brand name, diversified product portfolio, strong management team and mergers. To remain competitive and address the weaknesses of poor relationship with the major competitor, it is imperative for the company to form more mergers with large company such as Dell. In the same way, the company should utilize the available market opportunities by advertising its products through social sites such as face book and twitter. This is in addition to establishing more sales outlets in the developing countries. Introduction One of the vital strategies that firms adopts to face off stiff competition in the contemporary business arena is the use of well designed marketing plan that takes into consideration the effects of external environment on the operations of a firm. One of the companies that have attained a competitive advantage due to its effective marketing strategies is Apple Incorporation. Apple inc. is an international company that deals with marketing and designing of computers hardware and software as well as household electronics products. Earlier on, the company was referred to as Apple computer incorporation (Adam, 2012). Apple inc. ...Show more

Summary

TOPIC: MARKET AUDIT Market Audit 14th November 2012 Executive summary Apple Incorporation is a technology company that produces various products such as Mac, iPhone, Apple TV, iPod, Ipad, computer hardware and software among others…
Author : cprice
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Leading the Way : Start with a Marketing Audit"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Audit
This report assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight about the existing relationship and integration of marketing function with the overall strategy of the organization.
10 pages (2500 words) Essay
Marketing Audit
, headquartered at Oak Brook, Illinois, United States (Yahoo Finance, 2012). McDonald’s being a global organisation which operates its business activities worldwide and its operations have been segmented into four different areas namely, a) Asia Pacific, Middle East, and Africa (APMEA), b) Latin America and Canada, c) Europe, and d) United States.
10 pages (2500 words) Essay
Marketing: Environment Audit
It varied product drove me to find out how the company manages to be prolific and productive and yet still be able to produce quality products. Market Apple is one of the biggest companies in the world with a brand that is worth billions of dollars. Under the distinguished and charismatic leadership of the company’s chief executive officer, the late Steve Jobs, the company has been gaining dominance in the technology industry over the last decade in the most prodigious manner that has left critics dumbfounded.
3 pages (750 words) Article
Final Exam - Marketing Audit
Apple Inc. is renowned American consumer electronics Company. The company is headquartered at Cupertino, California, USA. The company was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in the year 1976. They have established more than three fifty retail outlets across the globe.
4 pages (1000 words) Research Paper
Leading the Way : Start with a Marketing Audit
The goal for Apple’s marketing audit is to outline the assessment of the current environment, customers, target market, competition, services, and marketing strategies to be utilized in developing a marketing audit plan for the firm. The approach, resources, and stages of undertaking Apple’s marketing audit will also be explained.
8 pages (2000 words) Essay
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
This suggests that there is no an absolute guarantee of long-term sustainability for Apple. As such, it is recommended that Apple select a diversification strategy that is supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust that has been long-standing with customer markets and non-customer markets.
8 pages (2000 words) Essay
Marketing Audit
These new products provide mechanism of further growth to the organization. Increasing competition raises the possibility of organization to go for new and modified products; this makes innovation not an option but a necessity for the modern organizations (Stonehouse and Houston, 2013; Hisrich, Peters and Shepherd, 2011; Saxena, 2010).
8 pages (2000 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT