StudentShare solutions
Triangle menu

The UK yoghurt market (marketing plan) - Essay Example

Extract of sample
The UK yoghurt market (marketing plan)

Yoghurt is used to supplement the main diet. Various developments have been registered in the production and marketing of this product in different markets across the globe. Different production companies have developed different brands of the product leading to an increased competition in the market. Besides, other related milk products give stiff competition to yoghurt in the market. The company that is to succeed in the market has to be sensitive and able to respond to the changing market trends. It has to develop a product brand that meets the changing needs of the clients. The organization should develop a marketing strategy that ensures proper brand positioning in the market.
There has been a significant growth in the UK yoghurt market in the recent years with 21% increase in the period 2006- 2011 (UK-June 2011 Report, 2011). One of the players in the UK yoghurt is Yeo Valley Organic. This is a farming and dairy company situated in the Yeo Valley of Somerset, England. The company deals in a variety of dairy products and other desserts. Initially starting with the natural yoghurt, the company has expanded its operations to produce more brands of the products to meet the customer needs in relation to tastes or costs of the products. Other companies offer similar products in the market leading to increased competition in the UK yoghurt market. The organization is then faced with the challenge to develop products that rank above those produced by the competitors in customer satisfaction. A good market plan will help the company to position its brand above the competing brands. This calls for an analysis of all the market forces in the UK yoghurt market and identifying procedures of overcoming the forces. Due to the changing customer needs, the organization has introduced a new product that is of better medicinal value. Apart from the normal ingredients, this new product has a component that makes it suitable for relieving mid pain. The company is in the process of marketing this new product. This paper illustrates a market plan that is to be adopted by Yeo Valley Organic to help achieve its marketing objectives. It is a one-year program to market the new yoghurt products by the company. 2. Mission and Business objectives The management at Yeo Valley Organic has noted that the quality of the products can be improved through proper care given to the dairy animals. This requires proper environmental conservation initiatives. Thus, the organization is committed to providing quality products to customers while reducing the adverse effects of their operations on the environment to ensure sustainable production. The organization has set a number of objectives that are concerned with management of environment. It is concerned with ensuring sustainable production in order to survive in the future market. To reduce the production cost ...Show more

Summary

Yoghurt is a milk product obtained through bacterial fermentation to convert the lactose content of milk into lactic acid. The decomposition improves that taste of the milk products for the individuals who would find fresh milk not palatable. It has been in existence since the ancient times when it was got from natural fermentation of milk…
Author : bogoyette
The UK yoghurt market (marketing plan) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The UK yoghurt market (marketing plan)"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Plan for the Launch of a new, electricity powered BMW in to the UK market
otor Works and was founded in the year 1916. It was originally founded as an aircraft engine manufacturer. However, it produced its first automobile in the year 1929. It established itself in the luxury/performance segment of the global automotive market by the year 1980.
12 pages (3000 words) Essay
Marketing Essential
Introduction Yoghurt is a milk product obtained through bacterial fermentation to convert the lactose content of milk into lactic acid. The decomposition improves that taste of the milk products for the individuals who would find fresh milk not palatable.
11 pages (2750 words) Essay
Market Communication - Integrated Marketing Communication Plan
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
7 pages (1750 words) Essay
The Song Pure Frozen Yogurt: A Comprehensive Marketing Plan
reak Even Analysis and Sales Forecast 20 Bibliography 23 Executive Summary Snog Company is establishing itself in the Chinese market where competition is very tough. For instance, there exist various companies such as Haagen Dazs and Cold stone which have a wider customer base.
20 pages (5000 words) Essay
Google's market marketing & strategy in the UK
It is also regarded as being one of the biggest search engines. For this reason, Google UK requires efficient marketing strategy to compete on the market and sustain its strong brand image. Marketing professionals therefore need to work extremely hard to keep up to date with developments in order to ensure that they are up to speed.
8 pages (2000 words) Essay
To prepare a marketing communications plan to launch a new brand (Yumee) into the UK market
However, to launch a product effectively to a market and create successful brands, the challenge is to create effective marketing communication plans, which are well aligned and linked with product’s overall marketing strategies and executed to project a
10 pages (2500 words) Essay
Marketing plan ( Target Market )
These areas of construction are as follow: So the target market of the new foamed dome will be the owners of all these facilities and also the builders and constructors who are into the
6 pages (1500 words) Assignment
A Marketing Plan for Successful Market Entry
The plan will also frame ways through which the company would be able to utilize its marketing mix strategies in the most proficient manner. Finally, the plan will provide
8 pages (2000 words) Essay
Global Marketing Of Uniqlo In UK market
It has been able to do so because of its high quality innovative and creative design apparels. In the past two decades the fashion industry in UK have seen many changes and the most important change has been the link between the closing up link between
12 pages (3000 words) Essay
An outline marketing plan for the next year for Atlantic Quench 303
According to Mintel (2014), the value sales of fruit juice, juice drinks and smoothies market increased by about 5.6% from 2009 to 2014. However influenced by the negative press of high sugar content and leading to obesity, the market value of fruit juice is
14 pages (3500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment