A Revamp of Pilot Training Is Urged by Andy Pasztor - Assignment Example

The author states that heavy dependence on automation of flights is leading to underdevelopment and erosion of manual skills required to handle flights. The author even concludes that lack of training to handle flights manually is one of the causes of accidents. Implications As a marketer I have learned through this article that such articles and the conference in which the speaker talked about all the issues related to training and automation of fights can send a negative image of the airlines in the minds of the consumers.

The consumers may think that the pilots are not equipped to handle flights manually and pose a risk to their life. On the other hand, marketers of an air flight organization that has already been providing proper training on how to handle the flights manually can use similar issues to develop a positive image of themselves in the eyes of the consumers.