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Internet and Digital Marketing Communications - Essay Example
Pages 15 (3765 words)
Name Professor Course Date Executive summary Non- price differentiation is a marketing strategy whereby one company is trying to differentiate or distinguish its services or products from competing services or products based on such attributes like workmanship and design…
the different examples of non-price competition are brand management costs, new product development, marketing research, free gifts, special orders, coupons, sales promotions, locations convenience, selling staff or advertising. In this paper we are going to consider three non-price differentiation strategies namely marketing communication, marketing research and customer service. Company profile Dropbox Company is a company that designs a service to share and sync files over the internet between personal computers. It is a downloadable application. Through it, the users can easily share and synchronize files across smart phones and personal computers. The company is located in San Francisco, United States. The company further offers the customers with specific tasks, which include collaboration on office documents, running a startup and backing up photos. Despite the success of the company, the past few years has proven challenging to the management and the entire company. During this time, the company experienced a crisis management problem and lost many of its customers, making the image of the company to be tarnished. The company has since then taken a major step to win back the customers improve the image of the company as well as attracting perspective customers. Despite these great services to the users, users have been asking for new features. ...
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