StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Internet and Digital Marketing Communications - Essay Example


Extract of sample
Internet and Digital Marketing Communications

Dropbox Company is a company that designs a service to share and sync files over the internet between personal computers. It is a downloadable application. Through it, the users can easily share and synchronize files across smart phones and personal computers. The company is located in San Francisco, United States. The company further offers the customers with specific tasks, which include collaboration on office documents, running a startup and backing up photos. Despite the success of the company, the past few years has proven challenging to the management and the entire company.
During this time, the company experienced a crisis management problem and lost many of its customers, making the image of the company to be tarnished. The company has since then taken a major step to win back the customers improve the image of the company as well as attracting perspective customers. Despite these great services to the users, users have been asking for new features. Most of these features violate the commitment of the company to offer a simple product that is also easy-to-use.
Therefore, Dropbox needs to go beyond syncing and file sharing so that it targets the customer needs. This is the only way it can stay the course. This situation has raised the need for the company to take the company back to its previous performance or to even high heights. The marketing department of this company has been pointed to have the most significant role in this activity. This is because this department has a major responsibility in guiding.
and leading the other departments of the company in the development, production, fulfilling the products and the services to the customers. Marketing communication Marketing communication is a strategy that refers to the process of creating awareness, reminding or/and persuading customers of a product or a service (Yeshin, 2002). Marketing communication is significant in influencing a buyer’s purchasing decision. Integrated marketing communication (IMC), on the other hand, refers to judicious and the effective use of promotional tools of a product in passing a message across to the customers or potential customers (Yeshin, 2002). The effect of IMC to the existing and prospective customers is often noticeable. This is because the framework of IMC involves the interaction of different marketing communication elements, which have potential to improve or trigger other communication media to contribute (Belch and Belch, 2003). A marketing plan is important in attaining success in marketing. This is because it enables a company and its marketing team to focus on the marketing process. A marketing plan can be prepared using different approaches. However, there are key stages to these different approaches. These key stages are contained in an acronym SOSTC, that is, situation analysis, objectives, strategies, tactics, and control (Reid, 2003). Integrated marketing communication is an aggressive marketing strategy that aims to capture and use extensive amount of information about customers to set and track marketing strategy ...Show more
Cite this document
  • APA
  • MLA
(“Internet and Digital Marketing Communications Essay”, n.d.)
Retrieved from
(Internet and Digital Marketing Communications Essay)
“Internet and Digital Marketing Communications Essay”, n.d.
  • Cited: 0 times


In this paper "Internet and Digital Marketing Communications" we are going to consider three non-price differentiation strategies namely marketing communication, marketing research, and customer service in a scope of the particular company…
Author : norris79
Download 1
Internet and Digital Marketing Communications
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Internet and Digital Marketing Communications"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

GREGGS Bakers. A Short-term Digital Marketing Communications Plan
GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
16 pages (4000 words) Essay
Strategic Planning for Digital Marketing Communications
The airline began journey with single twin engine aircraft and with objective to become one of the best airlines of the world currently holding 102 aircrafts fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.
12 pages (3000 words) Essay
Digital and Marketing Communications
The reason for selecting Sony for the completion of this assignment is that this corporation has been identified as the most important firm that utilizes the scope of social media marketing in its business operations for the past few years. Although there are several small and multinational firms which indulge in social media, Sony has its own unique style in performing this task and to be competitive always in the market.
8 pages (2000 words) Assignment
Digital Marketing and Communications
With traditional marketing, there is a significant focus on the marketing mix which is often used as a competitive tool to differentiate one competing brand from another. For instance, in traditional marketing, marketers may understand that their target consumers are price sensitive and therefore place more promotional emphasis on pricing in order to gain consumer attention and brand following.
10 pages (2500 words) Essay
As many writers have come out with the concept of what is happiness, Epicurus has his own philosophy of what and how to achieve happiness and be able to define the two major fears that could ruin the human soul as well as the
6 pages (1500 words) Essay
Marketing communications
Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and
10 pages (2500 words) Essay
Digital Marketing Essay
ng strategy of McDonald, ten different digital marketing activities are being analyzed are being promoted through Facebook, Twitter, YouTube, web browsers etc. Ten different digital marketing activities are named as McDonald coins selling, ask McDonald campaign, virtual version
8 pages (2000 words) Essay
Digital Marketing
In recent years, the company has opened more stores outside Europe and in countries such as India and China through partnering with
10 pages (2500 words) Essay
Digital Marketing and Communications

The conclusion states that today social Media gives company chance to give information about new products, services and innovative ideas that can attract customers and demonstrates transparency. Overall, information and social media play a great role and has a great impact in supporting online Marketing strategy, manage customer relationships and develop brand awareness.

8 pages (2000 words) Essay
Digital Marketing Communications
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
10 pages (2500 words) Assignment
Comments (1)
Click to create a comment
drogahn added comment 16 days ago
Student rated this paper as
Wonderful work done on the "Internet and Digital Marketing Communications". I think it is the best research paper I have seen so far.
Let us find you another Essay on topic Internet and Digital Marketing Communications for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us