PESTEL SWOT ADDISON LEE TAXI company Essay example
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ADDISON LEE’S TAXICAB COMPANY By Name Course Tutor’s Name Institution 12th, November, 2012 Addison Lee’s Taxicab Company Addison Lee is Europe’s largest minicab company and chauffer business, which is based in London. John Griffin, who was born in Ireland to an engineer father, took over the management of the company in 1975 after the company had started to dwindle due to his fathers’ inability to manage the taxi company.


The company’s car hire market is a highly competitive business environment where only the highly successful business companies which provide consistent excellent customers services survive. Addison Lee is one such company, which constantly improves operational performance and more work with the existing resources that they own (Hamm 2004). The company has embraced the latest technology in the market in order to attract and provide good customer outreach in most parts of Europe. This paper looks at the strengths, weaknesses, opportunities, and threats of the company as well as the political, economic, social-cultural technological, environmental, and legal environment in which the company operates. PESTEL Analysis Political Environment It has been noted in 2009 that UK is one of the biggest tourist attracting cities in the world. The city of London located in England is the largest city. It has a population of more than 7 million people and receives more than 6 million visitors annually. The country has many historic tourist attraction sites as well as properly established institutions, which forms a model for many other institutions in the world. ...
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