The company’s car hire market is a highly competitive business environment where only the highly successful business companies which provide consistent excellent customers services survive. Addison Lee is one such company, which constantly improves operational performance and more work with the existing resources that they own (Hamm 2004). The company has embraced the latest technology in the market in order to attract and provide good customer outreach in most parts of Europe. This paper looks at the strengths, weaknesses, opportunities, and threats of the company as well as the political, economic, social-cultural technological, environmental, and legal environment in which the company operates. PESTEL Analysis Political Environment It has been noted in 2009 that UK is one of the biggest tourist attracting cities in the world. The city of London located in England is the largest city. It has a population of more than 7 million people and receives more than 6 million visitors annually. The country has many historic tourist attraction sites as well as properly established institutions, which forms a model for many other institutions in the world. The political systems in the country as well as the economic systems of business provide a unique environment for businesses to thrive and prosper (Moore 2010). The UK has a traditional of being a capitalist nation, which believes in giving the private sector a chance to develop and grow its portfolio. This is one of the contributing factors to the company’s tremendous growth over the last few years, where the company gained acknowledgement as Europe’s largest taxicab company. In order to attract direct investment in the taxicab business in the country, the country has created an open door policy since the World War 2. One of the main reasons for this motive was to secure financing for modernization with capital liberation as well as provide transport to people who could not be able to acquire their own. The country also provides the needed protection and privilege to anyone who is operating a private car hire company. Additionally, the country has also provided them with access to the markets and transport industry as well (Sebens 2012). This has been done through the elimination of trade barriers such as the licenses required operating the taxicab businesses within the city. Britain, as well as other countries in Europe where the company operates, are members of the world trade organization. This has opened the taxicab business to the company, which can now operate even beyond borders of the country. The political policy adopted by this country has enabled the company to grow and expand whereby the company can transport its passengers across the borders. Many policies in the taxicab industry have been developed and high tariff standards decidedly lowered in the country. The large population of England as well as increasing purchasing power has made England enormously attractive to investors as well as tourists in the country who uses the company’s taxicabs (Tita 2003). The main purpose of the English government in terms of the policies in its privately operated taxicab companies is to encourage the domestic car hire businesses with the help and knowledge of its advanced systems. The incentive policies of the country have enabled the compa
ADDISON LEE’S TAXICAB COMPANY By Institution 12th, November, 2012 Addison Lee’s Taxicab Company Addison Lee is Europe’s largest minicab company and chauffer business, which is based in London. John Griffin, who was born in Ireland to an engineer father, took over the management of the company in 1975 after the company had started to dwindle due to his fathers’ inability to manage the taxi company…
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