Marketing Plan-Situation Analysis

Marketing Plan-Situation Analysis Essay example
Undergraduate
Essay
Marketing
Pages 3 (753 words)
Download 0
SITUATION ANALYSIS: The Masi CXR is designed for passionate bikers that want to have fun while cycling. This Cyclocross bike is specifically for those bikers that would go for speed, stability and endurance. This bike enables a biker to cross rough terrains and also is light in weight to be carried on shoulder for impenetrable areas…

Introduction

The main feature of Masi bikes are quality, speed, endurance with innovation at an affordable price. The bike is light in weight as compared to other bikes and equipped with latest and modern frame. The key feature of this bike is the knobby tires that improve the grip on rough surfaces and the high quality brakes that have high power than normal brakes. Some other features if this bike includes additional stability and dual side pedals. The distribution channel that would be used to provide the consumers with latest model of Masi CXR will be through outlets where the consumer would easily engage in buying. The Masi CXR would be sold through intermediaries where the consumers would be encouraged to provide feedback regarding the bikes and the consumers will also be encouraged to take the bike for trials. The market for such bikes are increasing day by day as the customers are getting more inclined towards a healthy lifestyle and so are getting obsessed with cycling. This increasing trend can be clearly seen in modern cities where the bicycle journey has increased by 120 percent since 2000. ...
Download paper
Not exactly what you need?

Related papers

Situation Analysis and Forecasts of Jengo Ltd
My recommendations consist of four parts: (1) situation analysis and forecasts; (2) planning and control; (3) balanced scorecard; and (4) literature from authoritative sources provided as an attachment to this report using Harvard style of documentation. Situation Analysis and Forecasts Business sense dictates that effective forecasting and planning can be achieved only if the officers in charge…
marketing essentials
It was originally named as Cadbury Schweppes Overseas Ltd (CSOL) after its merger with Schweppes. The mission of the organisation is to offer best quality products to its customers in order to enhance its market share and brand identity in the markets of the United Kingdom as well as globally (Cadbury, n.d.). Thus, in the year 2007, Cadbury undertook a vital strategic move and shifted from the…
Individual Strategic Marketing Analysis and Plan
History, art and culture are essential motives for a considerable percentage of the number of individuals visiting the country each year. In addition to this, they form a strong promotional feature for destinations, towards market segments that are less sensitive to heritage and culture. Not forgetting the fact that, the tourism industries and authorities until recently, have accomplished…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in…
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
Scanning the potential business environments and analyzing business opportunities and strengths with threats and weaknesses are critically important components in developing and establishing a market. Kraft Foods is one of the largest food processor in North America and has now emerged to be the second largest food processor of the world as it went global and made its presence in more than 100…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…