Starbucks CRM Recommendations report - Essay Example

Only on StudentShare

Extract of sample
Starbucks CRM Recommendations report

The coffee beverage company is located in Seattle, America. Starbucks has coffee chains all over the globe including the United Kingdom, Japan, and China. The company is widely recognized for its powerful customer care that has enabled it to enjoy customer loyalty in the beverage industry (Jargon, 2009).
In reference to Keightley (2014), the act of customer journey mapping is an important method used by many organisations in order to visualize the real experience of their customers. A touch point describes the interface of a brand with the customers.In the process of an interaction, it enables the company to understand how customers visualize the company’s products in their journey. In accordance with my previous assignment, I highlighted several touch points in terms of customer experience whether positive, neutral or negative. In this report, the touch points with a baseline or a negative experience have been analysed. The recommendation report aims to narrow down on the effectiveness of the touch points and the necessary measures that should be carried out in order to achieve the business objectives of Starbucks. The process of implementing the suggested remedies is clearly outlined in the last sections of the work. The IDIC framework that has been used to analyse the effectiveness of the touch points is well known to render excellent results in terms of customer relationship management.
The first step in this model includes the ability to reach out to the customers on an individual basis. The type of relationship developed here ensures that the business enterprise identifies its loyal customers. It does not mean that you need to know them by names but aims at finding a way to ensure that the same customer comes back for the product another day.
The customers differ from each other in terms of their value to the business. This means that for a ...
Download paper

Summary

Companies are expected to study the experiences of their customers and provide products according to the preferences of the customers. The…
Author : aimeereynolds

Related Essays

starbucks
The next portion of the essay will describe theoretical background of marketing concepts. Marketing Concepts Research scholars such as Burrow (2011), Sandhusen (2000), and Mercer (1996) have stated that organizations need to decide marketing strategy in terms of marketing mix, segmentation and target market, in order to become successful in competitive business environment. Kotler et al (2009) have pointed out that organizations need to change marketing mix such as product, price, place and promotion in accordance with the situational perspective, in order to achieve competitive advantage....
8 pages (2008 words) Essay
Starbucks Marketing Report
As the discussion declares Starbucks has successfully entered in several potential international market places with proper realization and understanding of the impact of external environment factors on the business practices. In order to reveal the impact of several external environment factors on the business operation of Starbucks in global market, a PESTLE analysis has been undertaken.
...
11 pages (2761 words) Essay
Starbucks
Furthermore, the report provides a discussion of the marketing mix and possible strategies that should be employed in order to ensure that the launch of a new organic product line by Starbucks in the UK is successful. Table of Contents Executive Summary 2 1.Introduction 3 2. Situation Analysis 4 2.1 PESTLE Analysis 5 The rise of health conscious consumers in the UK means that the organic food industry is no longer categorized as a niche market but has recently become a market that is targeted towards the masses. According to IBISWorld, sales volumes of organic products in the UK are expected...
8 pages (2008 words) Essay
STARBUCKS
10 Evaluation of the Effectiveness of the Investment 10 Conclusion 12 References 13 Bibliography 15 Introduction In 1971, Jerry Baldwin, Gordon Bowker and Zev Siegal start up a coffee store in Washington in the heart of Seattle’s Pike marketplace. During 1987, Mr. Schultz purchased the store and started expansion of the business outside the Pacific Northwest and Chicago. In 1993 Starbucks registered under company rules and started selling share to expand its business world-wide (Starbucks Corporation, 2013; Lee, 2009). Starbucks wanted to establish itself as the premier seller of the most...
10 pages (2510 words) Coursework
Starbucks marketing report
Moreover, the organization can implement Porter’s generic strategy to become the leading player based on several parameters, such as cost, focus and differentiation strategy. Positioning is another important strategy that can help marketing team of an organization to position their products and services according to the market demand and customer preferences.
...
6 pages (1506 words) Essay
STARBUCKS
This will allow the licensor firm to collect a royalty fee from the licensee. This can be of great benefit to a licensor that has limited capital to enable it engage in full operations in the foreign nation. A major disadvantage though is the fact that this mode gives the firm much less tight and central control over the foreign operations.
...
6 pages (1506 words) Term Paper
Got a tricky question? Receive an answer from students like you! Try us!