StudentShare solutions
Triangle menu

The Foundation of Electronic Marketing - Essay Example

Free

Extract of sample
The Foundation of Electronic Marketing

In 1902, the store expanded so first that Mr. Macy had to establish a larger building around the Herald Square. After completion of the building, Macy’s department became the largest store in the world (Macy’s Department Store, 2012). Currently, Macy’s department sits on a Broadway of 34th and 35th street where the entire city block is a must see New York City attraction. In addition, it has about 800 department stores and furniture porches in 45 states (Lewis, 2011). Macy’s department offers the largest selection of merchandise in the world. It has 11 floors of diverse and unique merchandise selections for almost all visitors. The New York City Macy’s department consists of everything a store could offer: mattresses, furniture, table linens and a variety of cosmetics. It also offers a vast selection of fine women’s and men’s clothing of numerous high quality brands which includes epic threads, style and co, and American Rag. It also provides a wide collection of boutiques that are the world’s top designers. DKNY, Calvin Klein, Donna Karan, Hugo Boss, and Giorgio Armani are some of high quality labels one can find at Macy’s department. ...
Macy’s website provides the location of its stores, different products in each floor and sections ascertaining the customers on the availability of the product. The website also proved a catalogue on each item giving more information about the item. For example, the catalogue contains item’s price and status whereby the item might be out of stock, sold

Related Essays

Marketing Management: Child's i Foundation
It is evident from the research that Child's i Foundation is the only charity foundation to have been named in a listing of the foremost "social brands" put jointly by the brand consultancy Headstream. And also this foundation is a non profit motive organization. This foundation mainly thinks about their growth with the intention of enhance the charity activities.
10 pages (2500 words) Essay
The Electronic Frontier Foundation
The EFF is made up of lawyers, activists, policy experts and technologists. The primary way that they work is that they defend individuals in court, bring and defend lawsuits, even taking on the United States government and large corporations (eff.org). Moreover, the EFF takes on legislation that they consider to be detrimental through their action center.
10 pages (2500 words) Essay
Electronic Marketing
As modernization is taking place, technologies that were once seen as far sighted notions, are becoming necessities to function. Businesses need to be agile and more technologically averse in order to maintain their competitive edge and create value. This paper would discuss the implications of Electronic Marketing.
8 pages (2000 words) Essay
Electronic Business and E- Marketing : Cond Nast to launch London fashion school
However, the threat from new entrants being low, Conde Nast is well positioned. To enhance its competitive position, the fashion school must select the right e-business model because a wrong initial strategy may be very costly.
13 pages (3250 words) Essay
Electronic Marketing
In other words, traditional marketing involves the promotion of products through print, or word of mouth (Geld 2003). But with the internet revolution and as the technologies in the internet continue its development, marketing strategies have also changed.
12 pages (3000 words) Essay
Foundation of Marketing
While analyzing the interviewers and their response, it is evident from the fact that majority of the interviewers were ready to buy the proposed concept of house hold insurance offered by PGI. The partnership policy of the company with many affinity groups is really effective as the company gets a crew of customers at a stretch.
6 pages (1500 words) Essay
Foundation of Marketing Essay
Customers are dynamic human beings in business situations. A diversification strategy requires that before PGI offers a new insurance product into the marketplace, home insurance plan, the company must plan step-by-step how it will conceptualize, build and market the product to its existing and new customers.
6 pages (1500 words) Essay
Sales and Marketing/Electronic Media
sible due to advancements in the fields of technology, communication and entertainment which has diversified the work of middle managers, marketing gurus and more than anyone else, the average user of the said medium since he has a lot of options to choose from and indeed
3 pages (750 words) Essay
Internet and Electronic Marketing
However, the continuous growth of the internet tools and techniques has made business sector more competitive than ever before. Since, with the internet every corporation in the
11 pages (2750 words) Essay
Marketing
using the highly advanced and sophisticated technological platforms like the internet connected smart phones and laptops have played a major role in the dispersion of knowledge to masses around the world. This has also led to the eradication of geo-physical barriers that
7 pages (1750 words) Essay
or on offer. Macy’s item ordering procedures involve identifying a product, creating an account and finally purchasing the product. In the opening of an account, the customer submits his email address, personal details and bank details. The company also allows payments using the wire transfer, internet or credit cards. Upon shipment, the company also provides delivery services to the customer at an addition fee. There are a number of ways online transactions add value to Macy’s department store companies. The first one is an increase in company’s net profit. In 2011, the company had made sales 26 billion dollars which was about 14% of the whole online market sale in America. This year on 21st of February, the company reported its first quarter net profit to have increased by 11.7% compared to the previous year (Lakshmi, 2010). The second benefit of going online is expansion of the market. Macy’s company currently ship goods to over 100 countries worldwide unlike before when the only market it had was USA populace. Lastly, online transactions offer more improved and accurate data keeping on the methods. The new online stores automatically update the status of every item which could be either sold, ordered, returned or out of stock. These enable the company management take the rightful action as well as a reduction in the losses from poor

Summary

Macy’s Department Store Name Institution Macy’s department store Macy’s department is an online store in the context of a traditional business model. Macy’s was started in 1858 by Rowland Hussey Macy around Herald Square in the city of New York. It holds a world’s shopping history as a dried-goods store, supplying goods and services to the American people, hence often many people consider it as part of the New York culture…
Author : henriette33
The Foundation of Electronic Marketing essay example
Read Text Preview
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation