Essay sample - The Foundation of Electronic Marketing

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The Foundation of Electronic Marketing Essay example
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Marketing
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Macy’s Department Store Name Institution Macy’s department store Macy’s department is an online store in the context of a traditional business model. Macy’s was started in 1858 by Rowland Hussey Macy around Herald Square in the city of New York. It holds a world’s shopping history as a dried-goods store, supplying goods and services to the American people, hence often many people consider it as part of the New York culture…

Introduction

In 1902, the store expanded so first that Mr. Macy had to establish a larger building around the Herald Square. After completion of the building, Macy’s department became the largest store in the world (Macy’s Department Store, 2012). Currently, Macy’s department sits on a Broadway of 34th and 35th street where the entire city block is a must see New York City attraction. In addition, it has about 800 department stores and furniture porches in 45 states (Lewis, 2011). Macy’s department offers the largest selection of merchandise in the world. It has 11 floors of diverse and unique merchandise selections for almost all visitors. The New York City Macy’s department consists of everything a store could offer: mattresses, furniture, table linens and a variety of cosmetics. It also offers a vast selection of fine women’s and men’s clothing of numerous high quality brands which includes epic threads, style and co, and American Rag. It also provides a wide collection of boutiques that are the world’s top designers. DKNY, Calvin Klein, Donna Karan, Hugo Boss, and Giorgio Armani are some of high quality labels one can find at Macy’s department. ...
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