Digital Target Audience and Media Influencer - Essay Example

Digital Target Audience Analysis Websites Angie’s List http://www.indystar.com/ - Media influencer Indystar is a media news website with quite a variety of segments and subtitles. The site specializes in news, electronic newspapers, entertainment, children section, IT applications and tools and advertising agency for jobs, automobile, homes and shopping. It is a subsidiary of the Gartner group, the leading newspaper and media agency in the UK. The site comprise of a whole lot of things from celebrity gossip to weather and lifestyle. For instance one story published by a contributor Maureen Gilmer tells of a story about homelessness and how running activity can assist them refocus on their lives. The story is about sharing experiences and giving hope where there is none. In other segments, there are classifieds and news covering from different parts of the world. The site runs ads on different goods on promotion and hot deals. The site integrates with its social network sites which include twitter, Google+ and Facebook. Participants engage using these networks on news, trends, gossip and other stories highlighted in the site[Ind15]. The content in the site include videos, pictures and graphics. The quality is good and merges those of other news media sites. The site generally carries stories about Indianapolis and other parts of the world. The content is essential for the company that requires tracking its customers throughout their lives and creating customized and effective ads. The online media platform has a wide spectrum of services and products. Better analysis and tracking will provide accurate information on how customers can be served better and their demands satisfied in Indianapolis. Wild Birds Unlimited https://www.youtube.com/channel/UC0582i3ojSxbsULWSXtBgkg/featured This YouTube media channel is a nature exploration platform for those enthusiastic with media. The channel details National Geographic best range of wild habitats including all kinds of wildlife. The channel has is rich with videos describing different habitats in the world, from the Kalahari to Brazil. Videos are high quality presented in HD and involve well researched documentaries produced by the world’s greatest wild enthusiasts. Documentaries on Wild American Yellowstone Scavangers, Snowy Owls, Humming birds, most beautiful and colorful birds, Siberian wolfs and Hippos are informative and explorative. The channels qualify as a good media outlet because it has more than 1862 subscriptions and more than 270,000 views. The channel has social media outlets which let its subscribers follow what is happening[You15]. Most of the videos uploaded in this channel attract record-breaking views. One of its video uploads “Birds of Paradise” has attracted 116,378 views, while another “Snowy Owl” has over 69,000 views. Considering that these are documentaries on wildlife, the views and astonishing and make the channel and attractive online media outlet. http://cams.allaboutbirds.org/channel/40/Cornell_Lab_FeederWatch_Cam/ - Social media influencer Cornell Lab FeederWatch Cam is a site with news, information and interaction among bird watchers. The channel is an equivalent of Wild Birds Unlimited except for the live experience it gives to bird watchers. The media channel is an interactive platform providing bird watchers with the opportunity to share their experiences while visiting Treman Bird Feeding Garden at the Cornel Lab of Ontology. Bird watchers get to share their experiences and knowledge concerning ontological aspects. The content is in-depth, out-of-experiences and educating. For instance, one article describes Pine Sisking birds. The description is informative, relevant and inquisitive enough to elicit conversations among fellow watchers. There is an accompanying interactive video which displays the little birds while in the feeders. The video is high quality and relevant[Cor15]. The channel has its audience interacting mostly via twitter. One of the leading social media influencer is SMariaLouise Edwards, a bird enthusiast. Edwards has 650 followers and follows almost 2000 audiences. In her twitter account, there are vivid pictures of different species of birds shot from FeederWatch cam and other locations. As a media outlet, Right On Interactive has a chance to advance its provisions by studying client trends and tailoring their products to suit the needs of adventurers and bird watchers. Media influencers and follower such as SMariaLouise Edwards has a rich history of following seasonal events and documenting them for future references. The information regarding client behavior and content on the site gives Right On Interactive an edge in establishing software that sums up a clients life in a meaningful manner. 3xLOGIC Publication website Source Security http://us.sourcesecurity.com/ This site comes in two editions: international and US editions. The media website is a professional channel with matters pertaining security. It has rich and interactive graphics that discusses computer security matters especially for companies, individual entities and overall industry research. The media websites is more interactive for registered users who are given exclusive access to whitepapers, research results and industry innovations. Apart from industry news and research, there is marketing information for its products and services which include surveillance systems, access control systems and intruder alarms. The site lists over 9,000 security companies and collaborators. These companies include manufacturers, security consultants, events and training services, distributors, manned guarding providers and system integrators. This makes it one of the best media outlets for security news, information, and related concerns. Right On Interactive could interject and discover expert information on security and technology matters. There is a wide range of expert commentary on applicable technology, security trends and corporate meetings and events that promotes the same[Sec15]. Blog Security System News http://www.securitysystemsnews.com/ - Media Influencer This news media is more of a blogging website. The site has the best bloggers in the internet with respect to security matters. The topics covered in the blog include: Home security http://www.securitysystemsnews.com/article/how-i-use-my-system-joey-rao-russell the president and CEO of the media website take security to another level and discuss her home security. Interviews with prominent security experts (http://www.securitysystemsnews.com/article/specifically-speaking-rodney-thayer) Security roundtable discussion events and planning (http://www.securitysystemsnews.com/article/great-isc-west-2015-roundup) The site presents content in a number of media including video, webcasts, and blogs. The quality of content is high with authentic references. Social media integration is possible through the leading platforms such as Twitter, Facebook and iPhone. There is quite a number of interactions on social media especially the upcoming ISCW 2015 roundup. The interaction between the contributors and audiences is enhanced using a poll probing on different security-related aspects in the industry[Sec15]. The content on this site is beneficial to Right On Interactive in analyzing security trends in the industry. Bloggers engage in different media in deliberating on issues that affect the industry as a whole, of which Right On Interactive is an element. The interactions between the bloggers, audience and social network participants inform users on industry trends with respect to securing applications. Works Cited Ind15: , (Indystar), You15: , (YouTube), Cor15: , (Cornell Lab FeederWatch), Sec15: , (News), Read More