Despite dominating the largest market share, the company has ensured that it continues to provide its customers with high quality services. Consistency of this company is detrimental to the competitors, i.e. Etisalat and Vodafone. This is because the companies have to invest heavily in advertising in order to increase their market base.
Mobinil is selling quality services to the customers. The clients are buying the quality of the services being offered by the firm. Over time, the clients have become loyal to the services of the company. The core product purchased by the customers is convenience. The actual product includes airtime while augmented product includes effective customer services.
The reasons for the success of Mobinil will continue to work as long as the company will manipulate them in order to meet the tastes and preferences of the target market. However, the entry of these multinational such as Etisalat and Vodafone will have a major impact on the company’s market share. This is because the companies have diversified their operation in different markets, an aspect that will enable them to offer customers with high quality products and services.
In order to remain competitive, the managers need to turn to social media marketing. This will enable the company to cut the advertising budget. In addition, social media will enable the firm to conduct research on different aspects that affects the consumption behavior of the target market. In addition, the managers need to diversify its markets. This is through penetrating less competitive markets in Africa. This is to expand its revenue ...Show more