The idea box is a creativity technique used to explore new ideas as well as options. The idea box technique works by nudging the thinker to enhance creative thinking and come up with apposite solutions. I choose the idea box techniques because I have used it in the past. Additionally, the technique enables one to play with different ideas as well as possibilities before coming up with a solution. This ensures that the root of the problem is identified and the most appropriate solution applied. Additionally, brainstorming makes this method appealing, since it does not include any predetermined approaches. Therefore, it makes it possible to deal with the problem conclusively without making assumptions. This paper focuses on the use of idea box creative technique in enhancing business performance. The paper will make use of a personal experience to describe the procedure followed while developing and using an idea box to come up with a solution. Additionally, the benefits and shortcomings of using the idea box will be identified. Overview of the Idea Box Technique The Idea box is a morphological analysis technique that was invented by Fritz Zwicky. The technique enables a person to examine all the relationships in comprised in multidimensional problems. Additionally, the idea box helps in generation of ideas. By using the idea box, one generates multiple ideas, which can be combined in different ways to produce different creations. Having several combinations increases the chances of obtaining a workable combination. Designing and Using the Idea Box for Creative Thinking My brother Alex owns a coffee retail shop, which has three coffee outlets. When he initially opened the business, the number of customers grew rapidly since there were no coffee retail shops in the neighborhood. The business activities include roasting of coffee beans, sale of coffee beverages and other soft drinks, as well as sale of snacks. After operating his business for some time, another retailer opened a coffee shop a few meters from one of my brother’s outlets. This was a threat to Alex’s business since some of the clients started switching to the newly opened coffee retail shop. I was one of Alex employees and he sought my assistance in developing a way to prevent the loss of customers. Additionally, he wanted a solution that would enable his business attract new customers. We thus decided to use the idea box to come up with possible ways of attracting new customers and retaining the existing ones. To develop the idea box we followed a number of steps. To generate the idea box, you have to identify your objectives. The next step is to identify the parameters of the problem. After identifying the different parameters, one makes a list of variations. This is followed by combining the different variations and examining the different outcomes (Desaeyere, n.d.). We analyzed the problem and wrote it as the caption of the idea box. The idea was to improve performance of the retail business to retain the existing and attract new customers. We realized that there were quite a number of factors that we hindering maximum performance in the retail business. We thus identified the different areas that required to be analyzed. The areas identified were those that determined the performance of a retail business. After analyzing the problem, we came up with four parameters and
EVALUATING THE IDEA BOX CREATIVITY TECHNIQUE By Institution Date Table of Contents Table of Contents 2 Evaluating the Idea Box Creativity Technique Introduction Everyone wishes to be creative in his or her undertakings. Additionally, organizations appreciate those employees who are creative since they can aid in finding solutions for organization problems…
From the research it can be comprehended that the process of changes in an organisation is expected but the approval of the change management by the entire hierarchy of the organisation is appreciably a critical procedure. In order to meet the challenges of globalisation, individuals or organisations are facing rapid changes.
“Organizational creativity is a function of creative output of individuals and groups within a given context (e.g. culture, climate, resources, and external environment). Inputs are transformed through creative behavior and the creative situation, dependent on social and contextual enablers and constraints (e.g.
It is within the context of the stated that the question of managing creativity and innovation has occupied significant space in management literature, with the general consensus being that too much organisational control stifles creativity while too little lends to purposeless, quasi-creative endeavours as which do not successfully conclude with the creation of a good (Amabile, 1996, Drazin et al., 1999).
This type of structure is assumed to exist in the private sector but not in the public sector. The implication here is that whereas the one is inherently capable of adopting such management paradigms as would facilitate the realisation of an organisation's untapped potentials, the other is not.
The topic of organizational has been studied from a variety of viewpoints ranging from such disciplines as sociology and anthropology, organizational communication, management science as well as to the applied disciplines of organizational
Last year, we had a competition, where we needed to produce a movie trailer. We only had $200 to cover our production costs. To maximize our meager funds, we used recycled and natural ingredients. Through
The contemporary business firms try to find ways through which they would be able to enhance the efficiency of their commercial activities. It was first analyzed that creativity is a particular individual trait.
The aim of this paper is to study the role of creativity and innovation in implementing firm’s strategies. This assessment is done by examining numerous works of literature that cover on this topic and comparing it to previous research. The study will be significant, as it would enhance existing knowledge on creativity and innovation implementing a firm’s strategy.
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