Got a tricky question? Receive an answer from students like you! Try us!

Organisational Creativity - Essay Example

Only on StudentShare
Masters
Author : arenner
Essay
Marketing
Pages 8 (2008 words)

Summary

EVALUATING THE IDEA BOX CREATIVITY TECHNIQUE By Institution Date Table of Contents Table of Contents 2 Evaluating the Idea Box Creativity Technique Introduction Everyone wishes to be creative in his or her undertakings. Additionally, organizations appreciate those employees who are creative since they can aid in finding solutions for organization problems…

Extract of sample
Organisational Creativity

The idea box is a creativity technique used to explore new ideas as well as options. The idea box technique works by nudging the thinker to enhance creative thinking and come up with apposite solutions. I choose the idea box techniques because I have used it in the past. Additionally, the technique enables one to play with different ideas as well as possibilities before coming up with a solution. This ensures that the root of the problem is identified and the most appropriate solution applied. Additionally, brainstorming makes this method appealing, since it does not include any predetermined approaches. Therefore, it makes it possible to deal with the problem conclusively without making assumptions. This paper focuses on the use of idea box creative technique in enhancing business performance. The paper will make use of a personal experience to describe the procedure followed while developing and using an idea box to come up with a solution. Additionally, the benefits and shortcomings of using the idea box will be identified. Overview of the Idea Box Technique The Idea box is a morphological analysis technique that was invented by Fritz Zwicky. The technique enables a person to examine all the relationships in comprised in multidimensional problems. ...
Download paper
Not exactly what you need?

Related Essays

Consultancy Skill and Organisational Change
The vitally of change is evident in the adjustments made by organisations in their goals. There are several elements that contribute to this observation. External and internal changes are usually the classification maintained by organisations. Categorising change according to impact allows firms to use appropriate measures and techniques. …
13 pages (3263 words)
Elephants and the Wind: Creativity Sparking Bigger and Better Ideas.
The question that was presented to me during an event of volunteering with some school children was how to incorporate their beliefs into a lesson that did not shatter their ability to create beliefs about the world. Where the original event of an art project provided context for teaching them about the weather, the surprising results of that project became the catalyst to a more richly evolved lesson that could teach them something about culture as well as the truth as it related to scientific discovery. Reflection upon that event can allow for me to understand a deeper meaning to the process…
10 pages (2510 words)
organisational strategy and decision making
It has also been observed that the company had set certain strategic directions for future, such as enlarging business in growing economies and empowering its competitive positioning among others. In order to mitigate the strategic issues and successfully attain the strategic directions for future, certain recommendations comprising both short and long-term have been provided. These include adopting, as well as utilising, the strategy of cost leadership and making substantial investments, especially in developing the performances of the entire workforce. Table of Contents Abstract 2…
10 pages (2510 words)
Consumer Buyer Behaviour and Organisational Buyer Behaviour
The researcher of this essay aims to analyze the buying process of the consumers which entails few different stages while arriving at a final purchase decision. The ‘consumer buying behavior’ is explained to be the buying of the products for the reason of personal or even household use but is not indulged in for any kind of business intentions. In a similar way, organizational buying is referred to be a multifaceted process related to decision making as well as communication. This multifaceted process is learned to occur over time entailing numerous organizational members along with their…
9 pages (2259 words)
Develop Organisational Marketing Objectives: KFC
With this concern, this paper will intend to identify the strategic business plan of KFC. In this regards, the mission, vision and values considered and followed by KFC in its current market trends will also be taken into account. Moreover, the purpose of this paper is to evaluate the efficiency of KFC in relation to its marketing plan. It will also intend to assess the efficiency of this plan in order to achieve the strategic objectives determined by the organisation. Company Overview Kentucky Fried Chicken, which is also famous as KFC is one of the most reputed fast food chain restaurants of…
9 pages (2259 words)
Write about a time that you had to solve a problem using your own creativity.
I am aware that the beauty industry encompasses cosmetics, cosmetic products and perfumes that must be appealing to the customer in order to generate sales. The packaging design of beauty products (cosmetics) can attract customers, thus leading to an increase in the market share (Roncarelli and Ellicott 2010). Cosmetic products packaging inspires the marketing executives to enhance their imagination and creativity according to customer aesthetic requirements (Roncarelli and Ellicott 2010). Creativity in packaging design reminds people how they react to their emotions and sensory cues (Harris…
3 pages (753 words)
Creativity and Innovation
.6 6. Bibliography…7 Introduction As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. Virgin Company is a service offering company and is mostly concerned with giving managerial services to other local companies that may need specialized services. The company has been in operation for a period of fifteen years and it has grown tremendously over the years. Virgin Company Limited has gained a substantial share in the market and is…
6 pages (1506 words)