New Product Marketing Plan Prepare

New Product Marketing Plan Prepare Essay example
High school
Essay
Marketing
Pages 3 (753 words)
Download 0
Designing the Marketing Plan Using the 7Ps Name Course Tutor’s Name Date Introduction Marketing mix is a marketing strategy used by marketers to introduce a new product into the market or increase the sales for an existing product. Marketing entails having the right product that is required by a particular group, placing the product in the right place where the group can locate it, fixing the appropriate price, and using the right people while launching the product…

Introduction

The 7Ps is an acronym for Product or service, Place, Promotion, people, process, physical evidence, and the Price. This paper will discuss how a company launching a product can prepare a marketing plan by making use of the 7Ps. Product The product or service is the core component of any business. When designing the marketing plan, the organization should ensure that the product offers a solution to the problem facing the society. Therefore, the designed product should reflect the needs of the people and the demand for the product. A company can be able to identify the need, preference, and demand by carrying out research. On getting the information, the company can decide on the different varieties and the quality of the product to develop. Knowing the needs and preference of customers ensures that a company develops a product that gives those customers maximum value of their money (“The Chatered Institute of Marketing,” 2009). Price Price is an important aspect that determines the marketability of a product. ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan
“A Marketing Plan is a document that supplements a business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there” (Benefits of Marketing par. 1). Market research indicates a specific, growing need in areas related to products and services. The market strategy, based on a   cost effective approach,…
Marketing a New Product
These services rendered by the company are generally related to the mobility parameters and thus encourages the consumers to purchase the automobiles for a safer and hassle free journey. Though the company encompasses a large number of automobile brands yet the company endeavours to render an individual identity to each of the different brands falling under the banner. The individual brands and…
Marketing Communication Plan
Viejas Outlet Center is one of the America’s earliest outlet centers situated directly opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which attract a number of people towards the outlet. Some of the most attractiv features of Viejas Outlet Center include open-air stage arenas, a number of stores, various on-site leisure…
Marketing Plan for Product Line
1. How the Selected Small Appliance Supports Company G’s Mission Statement The small appliance supports Company G’s mission statement in several ways. In the first place, the appliances are made using very few materials and little energy. This will boil down to decreased cost of production, and eventually, helping clients purchase them at affordable rates. Beside the aforementioned advantage…
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You
.5 a) The 7 Ps.6 V. External environment.7 (i) Stakeholders and Collaborators.7 (ii) Competitors.8 VI. Macro-environment.8 (i) PESTLE Analysis .8 (ii) SWOT Analysis .11 VII. Segmentation, Targeting and Positioning.12 VIII. Objectives.12 IX. Conclusion.13 Abstract This marketing audit report analyses Dell Corporation’s internal and external marketing environment, goals, functioning, and the…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
THe Marketing Plan
The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively. A SWOT analysis of the company’s strengths and weakness and external opportunities and threats has formed the basis of this marketing plan. This plan focuses on the company’s strategic growth plan, suggest ways to…