StudentShare solutions
Triangle menu

Global Marketing Strategy. Project Shakti - Essay Example

Not dowloaded yet

Extract of sample
Global Marketing Strategy. Project Shakti

Still, it is undeniable that unless a business is a monopolist, it will have to face competition in the market. As a result, a market will always consist of many business organizations competing for the same customers and the same profit making opportunities. Therefore, it is the duty of the management of the organization to device strategies and mechanisms that it can use to be ahead of its competitors. This is referred to as gaining competitive advantage (Chaston, 2012). In the global markets, an organization faces competition from a variety of organizations. Therefore, the company has to build and sustain its competitive advantage in order to succeed in such an environment. How can Shakti contribute to HLL’s bottom line? It is for this reason of gaining global market competitive advantage that HLL formed project Shakti. Shakti can contribute to HLL’s bottom line by using implementing a number of strategies. One key strategy is the creation of new brands. The Shakti project can come up with new and unique brands in the market to assist in catching the attention of already existing customers (PWC, 2011). In addition, new customers will also be attracted and thus, this will be an easy way of creating customer loyalty for the organization. The management will also have gained competitive advantage since; it will be the only provider of that product in the global market. ...Show more

Summary

Every organization in the world of today is started with the objective of making profits unless it is a parastatal. Thus, business organizations will strive to gain and maintain customer loyalty, to obtain a satisfying market share and maintain it. …
Author : ohalvorson
Global Marketing Strategy. Project Shakti essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global Marketing Strategy. Project Shakti"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing - Strategy and Practice
There are various factors that lead a firm to decide on entering global markets and some of them are saturation of domestic markets, enhanced innovative capabilities and high costs involved in the development of new products. There are distinctive stages that the firm needs to consider while entering global markets.
16 pages (4000 words) Essay
Global Marketing Strategy and Practice
Various international models for expansions have been considered and from the analysis of the various factors relating to expansion in the international market, the best market for expansion of the organization is chosen. Overview of the organization Over the years Buffalo Wild Wings have emerged as the one of the casual dining restaurant throughout United States of America.
7 pages (1750 words) Essay
Global Marketing Strategy
As this paper says marketers who view customers as mere consumers and not members of the community are said to be myopic. Customers must be viewed as people with long term plans in the in the global market place. According to Jocz and Quelch, customers are political members of the global village.
7 pages (1750 words) Essay
Global Marketing Strategy
Political risks in international business: new directions for research, management, and public policy. Praeger. 12 Introduction The twenty first century is an era of rapid development and fast paced changes all over the world, which has been triggered as a direct effect of globalization.
8 pages (2000 words) Essay
Week 10 - Global Marketing and Strategy
As a result, a market will always consist of many business organizations competing for the same customers and the same profit making opportunities. Therefore, it is the duty of the management of the
5 pages (1250 words) Essay
Global Marketing project
Colgate is a product that helps in promoting this value. This is because it aims at cleaning the mouth of an individual. The company should use this capability to develop a marketing campaign that educates people on the
2 pages (500 words) Essay
Global Marketing project
Next they would want to identify whether the company has the internal ability and strength to meet the demand of the consumers of the market they are going to pursue. They would even want to know about the political
1 pages (250 words) Essay
Global Marketing Strategy
This process has become easier through the global technological advancements such as the rapid expansion of the internet to enable cross-bourder business transactions. The
8 pages (2000 words) Essay
Global marketing strategy
Global marketing is an evolutionary process rather than revolutionary shift. This form of marketing concept is not applicable to majority firms but holds significance in relation to domestic
12 pages (3000 words) Essay
Global marketing strategy
This company is currently functional in different cities of the United Kingdom. The essay would involve an analysis and investigation of the expansion of the retailer into the markets of Japan and China. Japan is selected as a developed market and China is selected as a
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT