"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe

"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe Essay example
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Marketing
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Name: Instructor’s Name: Course: Date: Comparative Analysis of Integrated Marketing Communication: Apple Inc v/s Dell Inc Executive Summary Vast changing business environments are giving birth to emerging concepts and phenomenon in every field. A new concept that has been developed in the 21st century is of Integrated Marketing Communications…

Introduction

When it comes to Integrated Marketing Communications, all these marketing channels work simultaneously. This paper performs a comparative analysis of Integrated Marketing Communication of Apple computers with Dell computers. The first part of this paper provides a brief introduction of both the companies and their respective marketing mix, which includes comparative analysis of price, product, place and promotion of Apple Computers and Dell computers. The body of the paper is comprised of brief review literature, which highlights some recent researches in regards to the effectiveness of Integrated Marketing Communication. Moreover, research methodology is also present in this part where the comparative strategic analysis of both the companies is included. The paper ends with detailed conclusion and recommendation providing insights to the future prospects of both the companies. Introduction The IT industry has become extremely competitive market nowadays. Numbers of successful companies are contributing in this industry by offering wide range of products. Names of such companies include Dell Inc, Apple Inc, HP, Toshiba, Samsung, Panasonic etc. Dell has acquired the status of international success and is considered as one of the biggest competitor in its relevant industry. ...
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