Marketing Plan for Sports Drink Container - Assignment Example

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Marketing Plan for Sports Drink Container

Mission statement: KBP seeks to attract health conscious customers in the current and developing markets through the introduction of an original packaging; similarly, it strives to lead the industry through innovativeness and quality of its products. Target market: As the basic product is a sports drink, target market are health conscious people found in athletics associations, clubs, gyms, runners and walkers in organized sports in the United States. Services: Having identified the market, KBP should now identify the products it will launch. It should be able to state the identifying services, distribution, and costs. a. The product. Company should study branding, and design. The design should carry the message KBP wants to convey to customers, like KBP energy drink “assists in your quest for a healthier happy self.” B. Distribution. Plan should describe how the products will be distributed. It could be thru a franchise, setting up of a subsidiary, distributorship, by a partnership, or by a business consolidation . For example, Coca-Cola Company, on Sept. ...Show more

Summary

Marketing Plan for new sports drink container An aluminum packaging of the sports drink that stays cool for 6 hours is new in the market. Although sports drink has been around for some time, the shift from bottle to aluminum can that sustains its coolness for six hours is a new kind of packaging and technology that needs an introduction in the market so that it is envisioned that an appropriate strategy and a marketing plan is in order…
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