The 2014 advertisement presents chicken & shrimp asApplebees’s major selling product. Bourbon street is mentioned as the place and the price is set at $20 for 2. The restaurant promotes the use of its delicacies as birthday specials and appeals to the middle-age group of people. The motto “Where fans know the best” is also used as a promotion strategy. The restaurant should consider establishing an exterior environment to connect more with the an audience (Lamb, Hair, & McDaniel, 2012).
Both advertisements expose the products and services that California offers to its visitors. Some of the services include yoga, surfing, skateboards, and wineries. The California place is also established expansively to cater for the different services. Price estimates are not defined, but the advertisements target a group of visitors interested in enjoying these services in Calfornia. The motto “Find yourself here” is a promotion strategy that has been consistent.
Both advertisements expose the products and services which constitute the events of the Olympics. But, the 2016 advert shows more events including athletics, karate, golf, volleyball, swimming, tennis and gymnastics among other games. The advertisement also establishes the place in Rio de Janeiro Brazil by showing an overview of the landscape. Also, the Rio 2016 Olympics logo is used for promotion purposes. However, the Portugese language used in the 2016 advert segments the market as compared to the 2008 advert that uses