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health care marketing - Essay Example
Pages 4 (1004 words)
Health Care Marketing: Breast Cancer Consumer Analysis In spite of the fact that a lot of medical information is available over the Internet, there still exist many problems for the health consumers regarding the location, interpretation, and comprehension of the data…
In addition to that, consumers’ needs, their preferences, and behaviors toward breast cancer need to be observed and studied in detail in order develop such programs of treatment for breast cancer that would appeal to the consumers the most in terms of cost, convenience, and quality of service. In a vast majority of cases, patients tend to seek medical help only when the cancer has developed to a dangerous extent. Very few patients target the disease in its very initial stages because of lack of awareness of the gravity of the issue. This imparts the need to not only conduct a lot of research to gain information from the consumers related to the aforementioned aspects, but also develop programs directed at creating awareness among them about the pains, diagnosis, treatment, and prevention of breast cancer. Target Market The target market of breast cancer is women in a vast majority of cases, though some men particularly with a condition called as gynecomastia in which the breast enlarges are also vulnerable to breast cancer. ...
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