StudentShare solutions
Triangle menu

Health care marketing - Essay Example

Nobody downloaded yet

Extract of sample
Health care marketing

In addition to that, consumers’ needs, their preferences, and behaviors toward breast cancer need to be observed and studied in detail in order develop such programs of treatment for breast cancer that would appeal to the consumers the most in terms of cost, convenience, and quality of service. In a vast majority of cases, patients tend to seek medical help only when the cancer has developed to a dangerous extent. Very few patients target the disease in its very initial stages because of lack of awareness of the gravity of the issue. This imparts the need to not only conduct a lot of research to gain information from the consumers related to the aforementioned aspects, but also develop programs directed at creating awareness among them about the pains, diagnosis, treatment, and prevention of breast cancer. Target Market The target market of breast cancer is women in a vast majority of cases, though some men particularly with a condition called as gynecomastia in which the breast enlarges are also vulnerable to breast cancer. Participants in the movements related to breast cancer as well as the target audience of the advertisers of products and services related to breast cancer have typically been white middle-aged women that are well-educated and belong to the middle class (King, 2006, p. 110-111). Although it is a deadly disease, yet at least 2.5 million patients of breast cancer have survived the disease in the US as a result of early detection methods and cutting-edge treatments that have been made available to the patients today (, 2012). For the marketing of products and services about breast cancer, unique marketing strategies have been used. Some marketing has blurred the distinction between events and advertisements e.g. guerrilla marketing and flash mobs. Campaigns of advertisement run on the social media websites like Facebook have motivated the target audiences to make use of double entendres and sexual innuendo in the status updates so that the readers can be reminded of breast cancer. In the year 2009, women were asked in the campaign to post their brassieres’ color whereas in the year 2010, women are asked to post the location of their purses in the campaign as a result of which, some women posted such statements as “I like it on the floor” (Kingston, 2010). Such campaigns have acquired a lot of criticism for trying to sexualize the disease. Market Segmentation Since the middle-aged women are the most vulnerable to breast cancer while the population of men with breast cancer is very small, the target consumers of the services of the Women’s Clinic would primarily be women, though the clinic would also render the services for men who suffer from breast cancer. In fact, there is a lot of need to educate people in general and men in particular about the risk factors that increase their vulnerability to breast cancer because the disease is normally associated with women alone. People do not even know about gynecomastia, while knowing about breast cancer in men is a step next to that. In fact, creating awareness among the masses about the risk factors and the need to take medical help in time is one of the factors that provides Women’s Clinic with a competitive advantage. Understanding the fact ...Show more


Health Care Marketing: Breast Cancer Consumer Analysis In spite of the fact that a lot of medical information is available over the Internet, there still exist many problems for the health consumers regarding the location, interpretation, and comprehension of the data…
Author : martin33
Health care marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Health care marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Health care marketing
In order to be able to adequately respond to the needs of their customers the hospital should develop products, determine the prices that their customers are willing to pay for them and which places are the most convenient for their customers to access or buy the products (Habiyaremye, 2011).
5 pages (1250 words) Essay
Health care marketing techniques
Blanket prohibition of advertising the health care products was considered unsatisfactory, even harmful for many instances. “There is also tremendous potential value in allowing marketing communications to
3 pages (750 words) Essay
Health Care Marketing Reflection Essay
On the contrary, opponents of this argument state that government involvement in all sectors should be minimal. Faced with this view, most healthcare providers engage in a cost effective manner in marketing
3 pages (750 words) Essay
Health care marketing
This paper will examine why the patient and family should be the main targets healthcare marketing. In addition, it will highlight reasons why health care businesses
1 pages (250 words) Essay
Health care marketing
As a result, the aim of marketing that is to promote sales may not significantly influence the children into making decisions towards the marketed products. Children are also entirely
1 pages (250 words) Essay
Health care marketing
payment for a car in several installations, but the product can never be taken back by the vendor whereas the service is provided by the vendor as long as the customer keeps paying for it; when the payment stops, the continuation of service
1 pages (250 words) Essay
Health care marketing
lternative pricing strategies as well as positional pricing in order to incorporate both low-income earners and high-income earners in their marketing mix. Pricing as a positioning strategy is very important to health care institutions since it encourages profit maximization
1 pages (250 words) Essay
Health care marketing
and is a need of people belonging to all social statuses in the society from the top to bottom unlike elective plastic surgery, that costs people enough to convince particularly the people with low socio-economic status to live without it. The similarities between the two
1 pages (250 words) Essay
Health care marketing
For over 100 years, Johnson and Johnson has been one of the most trusted names in the health care category. As the pioneers who “bridged the gap between the
6 pages (1500 words) Essay
Health care marketing
the product’s or service’s features and qualities that are valued by the customers so that these features and qualities can be incorporated in the design of the new products. However, it cannot be generalized for all companies. There are certain restaurants that value
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us