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Xculture Project- Disneyland in Dubai
Pages 5 (1255 words)
Market Opportunity Analysis
For Disneyland to succeed in an entirely new market, it is necessary to identify three significant key market success factors.
First of all, Disneyland can benefit from a stable politics since a government that has good reputation in the world market is one factor that can affect the inflow of foreign investors and tourists. By examining the political stability of each chosen country, it is possible to detect which among the three chosen countries is the best place to expand the business.
Strategic location is very important when selecting the best place to expand the business. To benefit from economies of scale, Disneyland should select a country that is located far away from other Disneyland’s existing amusement parks. With the use of effective geographic strategies, the company will benefit from being able to make its products and services readily available to all people around the world.
The economic stability of a country also matters when it comes to selecting the best place. In most cases, a stable economy readily invites more people from different countries to visit the country. Aside from having a relatively low crime rate, the presence of an economic stability will also give the tourists more reasons to visit the country.
In this study, three countries where Disneyland is not yet operating include Dubai, the Philippines, and India. As compared to India, Dubai and the Philippines have a strong political stability (Biswas, 2012; Government of Dubai, 2012; Morella, 2012). ...
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