• Home
  • Subjects
  • Marketing
  • Read the requirement paper carefullyall of the requirements are in the documents

Read the requirement paper carefullyall of the requirements are in the documents - Essay Example

Only on StudentShare

Extract of sample
Read the requirement paper carefullyall of the requirements are in the documents

Thus based on the product the segmentation is decided. Here segmentation will be done based on demographic, geographic, psychographic and behavioural variables. Demographic segmentation tends to divide the market in segments based on factors such as gender, age, income and others (Ferrell & Hartline, 2010, p.117). Based on demographic segmentation, Sleep Bug application will be made available to both the genders male and female as the application which is designed for windows phone 7 and iOS are used by both the segments and thus the segmentation are done keeping in mind the female market and the male market segment. The sound and the music along with feature installed in the application have also been developed according to the segments likes and dislikes. Age is the next factor in demographic segmentation, and the sleep bug pro will be segmented to the age group 16 years and above. The reason behind selecting the age bar to 16 years is that since everyone in today’s generation has an access to iPhone, iPad and iPod therefore the application is made available for all the people within the particular age group so that they can enjoy the application and have a sound and proper sleep. ...Show more

Summary

Marketing Contents Task 1 3 Segmentation and Targeting 3 Task 2 5 Consumer Behaviour Factors 5 Task 3 8 Positioning Strategy 8 Reference 9 Task 1 Segmentation and Targeting Segmentation is a process of dividing a large segment into various small units as per similar need or even related characteristics…
Author : annabell99
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Read the requirement paper carefullyall of the requirements are in the documents"
with a personal 20% discount.
Grab the best paper

Related Essays

Customer Relationship Management- Read the files attached
The process involves integration of concepts about people, processes, and technology in a sustained endeavor to understand customer needs (Bull, 2003). It is balanced with ethical standards. This assignment aims to (a) develop knowledge and understanding about customer relationship management theory; (b) learn experiential accounts how customer relationship is strategized when fronted with ethical dilemma; (c) to analyze issues from several perspectives, and (d) draw the relevance communication in building relations.
7 pages (1750 words) Assignment
Research Requirement
Consumer research also helps the firms and organizations to understand how the environment of a consumer influences his or her preferences, the effect of consumer behavior as he or she makes decisions on marketing or while doing shopping. The research helps to understand how the knowledge inadequacy of the consumer about a product or a service influence his or her decisions on marketing, and how to adapt and implement effective marketing strategies that will effectively satisfy the consumer.
3 pages (750 words) Essay
Effective Marketing Planning
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
8 pages (2000 words) Assignment
Exam paper---read the requirement I send you carefully
Market types include: perfectly competitive markets where there are several buyers and seller, oligopolistic markets where there are limited number of sellers and monopolistic markets where there are only one to two sellers. In some markets, the sellers are price takers, while in other markets the buyers are price takers.
6 pages (1500 words) Essay
Exam paper---read the requirement I send you carefully
For instance, people make choices about what goods to produce, how to produce these products and the target market or consumers of these products. Normally, in straight economics, these questions are answered by the market demand and supply. However, in market conditions in which no particular player has the power to influence prices, every player determines the price of goods and services.
6 pages (1500 words) Essay
Exam paper---read the requirement I send you carefully
For example, production of wheat and sale of the same in the market is an example of perfect competition. The producer produces wheat for sales but is bound to accept the market price for selling the product. In this paper, the demand-supply equilibrium will be determined.
6 pages (1500 words) Essay
Sony..read the requirement carefully
Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more. In 2012, Sony was number 87 in the list of Fortune Global 500 making the company to be one of the leading assemblers and sellers of electronic devices globally.
7 pages (1750 words) Essay
CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT
Name: School: Course Title: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT Lecturer: Date of Submission: CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT 1.0 Introduction The competitiveness of the global economic market calls for the need for corporations and companies to put in place readily evolving strategies.
11 pages (2750 words) Essay
Case
Throughout, this program will gain a lot of flexibility and power because one can redeem the points from any facility under Harrah’s Company. The company also motivates its employees to improve customer relationship
2 pages (500 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT