Got a tricky question? Receive an answer from students like you! Try us!

read the requirement paper carefullyall of the requirements are in the documents - Essay Example

Only on StudentShare
Author : annabell99

Summary

Marketing Contents Task 1 3 Segmentation and Targeting 3 Task 2 5 Consumer Behaviour Factors 5 Task 3 8 Positioning Strategy 8 Reference 9 Task 1 Segmentation and Targeting Segmentation is a process of dividing a large segment into various small units as per similar need or even related characteristics…

Extract of sample
read the requirement paper carefullyall of the requirements are in the documents

Thus based on the product the segmentation is decided. Here segmentation will be done based on demographic, geographic, psychographic and behavioural variables. Demographic segmentation tends to divide the market in segments based on factors such as gender, age, income and others (Ferrell & Hartline, 2010, p.117). Based on demographic segmentation, Sleep Bug application will be made available to both the genders male and female as the application which is designed for windows phone 7 and iOS are used by both the segments and thus the segmentation are done keeping in mind the female market and the male market segment. The sound and the music along with feature installed in the application have also been developed according to the segments likes and dislikes. Age is the next factor in demographic segmentation, and the sleep bug pro will be segmented to the age group 16 years and above. The reason behind selecting the age bar to 16 years is that since everyone in today’s generation has an access to iPhone, iPad and iPod therefore the application is made available for all the people within the particular age group so that they can enjoy the application and have a sound and proper sleep. ...
Download paper

Tags

Paper

Related Essays

Customer Relationship Management- Read the files attached
Nurturing Customer Relations Customer relation is imperative in business management. Experts posit that its effectiveness depends on top management’s commitment to exemplify leadership, strategic direction, and entrepreneurial goals (Cap Gemini and International Data Corporation, 1999). Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs and behaviors (Chen & Popvich, 2003). It improves performance…
7 pages (1757 words)
Research Requirement
In this particular essay, three scholarly articles that have employed human subjects in the research will be discussed with an aim of explaining how human subjects were incorporated in the research and how human subjects provided insight on how consumers think. In the article, concerning consumer compliant behavior human subjects were used to bring out the concept of how consumers respond to products and services that do not satisfy them to their expectations. The article tries to extrapolate how employees and the management can handle negative critics given by consumers when they are not…
3 pages (753 words)
exam paper---read the requirement I send you carefully
This writing will focus on markets that are perfectly competitive in nature. This writing will focus on various characteristics of perfectly competitive markets and how buyers and sellers behave in such markets. The first section of the assignment will focus on the reaction of sellers to changes in demand for their goods and services. The second section of the writing will compare and contrast the characteristics of a perfectly competitive market with the characteristics of New York Stock exchange (NYSE). Body According to the law of demand when the demand for a product increases, the price of…
6 pages (1506 words)
exam paper---read the requirement I send you carefully
In this sense, everyone produces and consumers determine the market price of a product (Johansson, 2004). Similarly, the determined price defines and determines what is to be produced and the consumers who can afford the products. Prices provide incentive to consumers and producers, albeit in different ways. That is, whereas high prices encourage producers to create more goods and services, high prices result in reduced consumption by consumers (Johansson, 2004). On the other hand, low prices discourage production but encourage consumers to consume more of the concerned goods and services.…
6 pages (1506 words)
exam paper---read the requirement I send you carefully
Explanation will be given how the perfectly competitive firms response due to changes in consumer demand. Another market structure is Monopoly. In monopoly market there is only one seller in the market. The differences between the characteristics of the two markets will be discussed. In this paper, brief explanation will be given for different types of market structure. Main Body Perfect Competition Demand –Supply Equilibrium The equilibrium is a situation where the market demand is equal to the market supply. This means for a particular industry, the market demand will be equal to the…
6 pages (1506 words)
Sony..read the requirement carefully
It is also among the top a hundred effectively managed companies across the business world (Koontz & Weihrich 2006, p. 104). This was because of its renowned heritage of creativeness and innovativeness. On the other hand, marketing concept is a marketing philosophy in which a company’s goals revolve around the identification and achieving the needs and wants of the customers (Singh 2004, p. 11). Many company’s have adopted this concept over the recent years and Sony company is one of the firms that have made use of this philosophy in order to achieve its consumer oriented goals. With this,…
7 pages (1757 words)
CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT
The implementation of these strategies must however be done in a manner that can guarantee that the strategic management plans of the companies are up to date with changing situations on the market (Levinsohn and Williams, 2004). This means that the search and implementation of strategic management plans must be undertaken as a holistic process that includes all stakeholders who have a role to play in the success of the company. In relation to this argument, Labovitz (2005), identifies the place of the customer in having a very formidable strategic management plan for the modern global…
11 pages (2761 words)