Comparative Analysis of Keys to Successful Revenue Synergy Programmes

Comparative Analysis of Keys to Successful Revenue Synergy Programmes Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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Topic: Comparative Analysis of Keys to Successful Revenue Synergy Programmes Although growth has been the leading objective of post merger integration to ensure value addition yet a number of companies pay least attention towards attaining revenue synergies…

Introduction

That’s the reason behind companies’ preferences for achieving cost synergies at the loss of revenue synergies. It is quite interesting to know why companies do not make additional effort into recognising and providing revenue synergies although investors may give an increased level of confidence to achieve cost synergies and they show heightened awareness over revenue synergies, therefore, offer an increased value premium. Need is to provide increased insight to investors on revenue synergies so that the market could present a complete perspective of the strategic reasoning and better value as an outcome (Griffin & Sheikh, 2012). Revenue increase, its criticality in valuation and its provision after acquisition can be derived by dividing various sources of revenue synergy, aimed through the acquisition, such as: expansion into a new sector; expansion into a new areas; cross-selling products and services; Advantages from intangible rights and technologies; and growth in current market share. There is need of a closer insight at the difference between cost savings and revenue increase as add-ons to success, in the context of the degree of total value of the acquisition coming through revenue synergies and through cost synergies. It needs to be clear whether a pre-completion synergy appraisal requires a detailed bottom-up process or it should be a top-down high level method. ...
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