StudentShare solutions
Triangle menu

Consumer Psychology and Buying Behaviour - Essay Example

Not dowloaded yet

Extract of sample
Consumer Psychology and Buying Behaviour

On the other hand, the marketers need to incorporate their understanding in the involvement principle into the marketing campaigns in order to assist the consumer in their buying decision behavior. The marketing model that is most used by marketers has two distinctive parts. The first part entails a description of a population of ‘consumers’ who individual choose to buy various competing brands over and over again. The second one entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. Once a company has carried out efficient marketing research, it is important to ensure that it introduces the approved product and/or service for the market. Location or place is an imperative aspect of marketing where products and or services are distributed. Marketing also entails promotion of products by given companies. It is used to inform customers about the new product that the company intends to bring into the market. The market must be dominated by the element of value for products and services. Most potential consumers tend to buy products or services sold at low prices. ...Show more

Summary

Marketing is an important aspect in our lives. It through marketing that business is certain to thrive all over the world. Without marketing, potential customers are not able to learn about the existence of products and services they miss, and this leads to lack of success in business…
Author : santinaschamber
Consumer Psychology and Buying Behaviour essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Psychology and Buying Behaviour"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer Behaviour
onsumer Behaviour 15 The Case of Dulux 16 Conclusions 17 References 18 Introduction The paper focuses on to study the impact of the marketing mix elements of a Consumer Branded Company on the Consumer Behaviour approaches pertaining to Cognitive, Affective and Behavioural responses.
12 pages (3000 words) Essay
Consumer behaviour
Consumers are readily motivated to purchase products that are extensively advertised. The impact of persuasion is dependent on the way in which marketers deliver information concerning the quality of products. The main impact of marketing towards consumers is motivation.
12 pages (3000 words) Essay
Outline the key consumer psychology and buying behaviour theory/ies/concept/s being addressed. Draw conclusions from the ac
This helps to amplify the potential gains from the market in the form of increased sales and market share. Studies have shown that there are mainly four different factors that are involved in consumers’ buying decisions. These include cultural factors, social factors, personal factors and psychology factors.
9 pages (2250 words) Essay
CONSUMER BEHAVIOUR
The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supply products and services more successfully as compared to the other competitors.
9 pages (2250 words) Essay
How Ford Motor Company Utilises The Marketing Mix To Influence Consumer Buying Behaviour
Ford Motor Company recently celebrated its 110th birthday and currently maintains the status of fifth largest automaker in the world in terms of total auto sales (Schmitt 2011). Ford sustained revenues of $134.3 billion USD in 2012, supported by the sale of 5.53 million automobiles across the world (Ford Motor Company 2013).
11 pages (2750 words) Essay
Consumer Buying Behaviour
In this paper we will focus on the factors that influence consumer buying behaviour, these factors will be economic factors which include prices of goods, income levels and credit facilities availability, social factors which include reference groups and need satisfaction using Maslow's theory and physiological factors which include emotional attachment.
6 pages (1500 words) Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 pages (3000 words) Essay
You are a marketing consultants specialising in consumer buyer behaviour. You have been asked by a client to write an essay on one of the following topics listed below. They have specifically asked that you address the following -
On the other hand, the marketers need to incorporate their understanding in the involvement principle into the marketing campaigns in order to assist the consumer in their buying decision behavior. The marketing model that is most used by marketers has two distinctive
9 pages (2250 words) Essay
Consumer Behaviour
This study helps organizations and marketing outlets in the formulation of their marketing strategies. The study enables them to understand some of the consumer aspects such as the psychology of how they think,
3 pages (750 words) Essay
Consumer behaviour
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities. This report
20 pages (5000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT