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There are some advertisements which leave a lasting impact on the minds and hearts of the people. On the same tangent, there is one advertisement that has had a major say in being one of my favorites. This is because it hits the right areas in my heart as it connects with me in more ways than one…
I am able to decipher the true meaning of this advertisement through the insight that is available and the knowledge that I have attained over a period of time. I am sure that whosoever comes across this advertisement will have an impact in a significant way. This is the reason why people like me, my friends and the ones who are near and dear to me appreciate the true value of this advertisement, no matter how many times we watch it. This paper will take a keen look at an advertisement that has had an effect like none other, and pay close attention to the basis of semiotic theory – the signs and symbols used, the essence of social phenomenon, and a basic catharsis that is much required for a deep enough meaning that shall be attained regarding the advertisement under consideration. This advertisement which has been made by Japan Ad Council basically outlines how well The Children’s Foundation needs assistance on the part of just about everyone. The message in this advertisement is very loud and if only one can understand what is being said, which is revealed in the ending; then the implied essence is clearly transmitted to the intended audiences of this advertisement. The need is to know where this advertisement is creating the ‘wow’ factor within the people and to what proportions because the ending reveals quite a revelation without a doubt. ...
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