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How to attract women customers and target market in beverage operation - Assignment Example

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How to attract women customers and target market in beverage operation

his paper is to explore the aspect of women customers in association with the aforementioned criteria, with close reference to beverage business operations. Detailed examinations of the three determinants of establishing a beverage business operation targeting women customers are hereby discussed.
As a point of departure, the location of a beverage site concerning female customers can be approached via a different dimension since the tastes and preferences for females are dissimilar with those of male customers. Consequently, distance, space, proximity to other businesses and reputation of the business itself are among the key considerations in this regard (Jorge and Lópe, 64).
The place to serve as a location to the beverage operation should consider the customers’ accessibility. The business should therefore located in such a manner that the customers can walk or drive for short distances to access whatever they are in need of as this will facilitate efficiency, avoid too much time consumption on the side of the target market, as well as reduce the costs incurred in travelling all the way to the facility. Thus, this will ensure that the whole exercise will be bearable and cost effective to all (Jorge and Lópe, 64).
Female customers are by nature adventurous. Thus, any effort to locate a business of this caliber entails an in-depth understanding of the site. For instance, if the customers are to drive to the facility, a parking space and a perfect cool atmosphere for relaxation should be guaranteed (Theodore, 32).
The beverage supplying business should as well ensure that the location is an isolated picturesque but rather a place in which other products are retailing because women customer are a sort of people who cannot move from one place to another to look for a single product at a time. They always prefer a one-stop shop, thus the need to be in proximate distance from other preferable women goodies, is something inevitable for any entrepreneur who ...Show more

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Thus, the age, gender and or income earned by the potential clients to a business cannot be undervalued in determining the probability of…
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