An understanding of the nature of rivalry should begin from an assessment of the nature of products that the two companies deal with. Both companies manufacture highly developed smart phones, ipads, and other technology products with internet-aided applications (The Growth Agenda, 2012, p. 54). The inventory of these products consists of rapid innovations and advancements in technology in very short spans of time. Generally, the products range from simple to highly advanced technological gadgets that seek to satisfy different levels of the clientele. Over the times, both companies have attempted to break into new market segments or take over some of the segments held by their competitors. The course of these pursuits has involved suits of violation of patent rights to other matters that relate to the processes of regulation of the ethics of marketing and general commerce. As such, these companies have devised a range of strategies, which are meant to outpace each other in terms of technologies and marketing (Doole & Lowe, 2008, p.36). Samsung has sought to create pools of loyal clientele who cut across the various aspects of the market. The marketing strategies adopted are basically meant to show the other companies as weaker and less innovative in comparison to its own products. Some of the issues that affect the relationship between the two firms relates to the need to build a foil of the companies against which the technological strengths of Samsung might be manifest. On the other hand, Apple has sought to demonstrate the fact that it has a highly evolving technological framework that determines the manufacturing processes of the company. Generally, technological markets are some of the most fluid and unpredictable as compared to other markets. This is because of the fast-paced nature of innovations and technological factors create conditions that encourage competition between rivals in the same operational zone. Some of the issues that relate to the question of challenges are that it concerns issues of general commercial concern. The emerging patterns and trends of marketing has often related to the question of ethics versus and fair trading practices. There is an evident departure from ethics of marketing because the companies involved have significant control over significant market niches. The competition, rivalries, and conflicts that pit one company over another could be understood within the wider discourse of liberalization of the market economy. In the context of liberalization, some modern marketing practices often involve a determined from conventional and traditional ethics in ways that encourage the private of private interests at the expense of competitors (Hill & Jones, 2012). Malignant aspects of marketing have the potential of swaying the markets in favor of the direction of the companies involves. Such marketing practices often involve direct mention of certain elements that illustrate the weaknesses of the rival (Mooij, 2009, p. 62). On this score, companies may deliberately choose to malign the weaknesses of their rivals with the overall objective of carrying out some form of a market coup on the competitor’s interests. Generally, marketing strategies are designed to affect the targeted clientele at the psychological level. Packaging of the psychological messages is usually
Cite this document
(“International marketing( optional) Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/78196-international-marketing-optional
(International Marketing( Optional) Essay Example | Topics and Well Written Essays - 1250 Words)
“International Marketing( Optional) Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/78196-international-marketing-optional.
Cited: 0 times
INTERNATIONAL MARKETING By Institution Date International Marketing Frequent conflict, which defines the relationship between Apple and Samsung, could be narrowed down into competition and choice of marketing strategies. Both companies are driven by a mutual acknowledgement of the threats they pose on each other with regard to the control of the market niche (The Growth Agenda, 2012, p…
Jurlique was founded by a chemist and a horticulturist. Jurgen Klein and his wife Ulrike knew, long before there was global buzz about the benefits of organics and going green, that creating sustainability within a farm system would create common benefit for all those involved.
Impression Management is described as the behavior used to maintain and create desired images of ourselves. The general explanation that is used by scholars is the procedure through which people try to influence the perceptions of other people form of them.
As far as the global economy is concerned, this view may not be disputed. A test of time has seen the rise and fall of some economies and the view that the state of global economy is dynamic widely accepted. The most documented change in the recent decades has been the miraculous rise of China to even overtake other fully-fledged economies, and the relative decline of the United States and European Union implosion.
Its level is provincial together with three others that belong to that group. It is a worldwide city which has influenced finance, culture, global business, transport and technology. Shanghai is rich in cultural features ranging from the old to the modern ones.
(Hollensen, 2004) Due to modernization and advancement in technology, most businesses are beginning to explore international markets for better profits and opportunities. In the recent past, trading has become increasingly global in some way because of the need to gather and increase the company's financial bases.
It turns out that observance of business ethics result to an increase in the quality of job performance and consumer preference towards the company's services. Arguments regarding the necessity of briberies and gift giving are also discussed and argued against using evidences from research studies.
Over the years, however, many companies behaved following a double standard, acting legally but unethically according to the standards of the society where these firms originated. They were able to do this because by following local laws and
A pro active business entity should not only anticipate change but it also have to take measures to shape impending alterations top technological developments (Berdnarz 2002, 1).
Linus Osuagwu a senior lecturer at
Shanghai is rich in cultural features ranging from the old to the modern ones. A majority of them are of local Chinese features. The status of the city as aforementioned is equivalent to a province, and its administration is obliged to account
5 pages (1250 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic International marketing( optional) for FREE!