Capstone Project -- eBay (Written ) - Assignment Example

Marketing strategy Storyboard Side view Bottom view An iron box is essential household electronic equipment when it comes for personal grooming. PRICE $ 20Target market The product is common in each household. The above-displayed iron box is designed for the single men and ladies. This is because the iron box is designed for ease usage which single ladies and men demand. Time is a factor; therefore, the product ensures ease of use when ironing and reduce the average time required for ironing.

Marketing strategy Differentiation of the product to meet the expectation of different consumer demand will be the best approach to the market. The use of online platform cannot be ignored in this century. Social media like twitter and facebook have been identified as possible channel for the product promotion. Specific selling points of the product will be highlighted, for instance, the iron box consumes less power thus less economical. It is also light for ease ironing. The product will be delivered to the client using Logistics Companies.

The additional cost will be forwarded to the client.Price strategyPrice of a product is what consumer use to judge the quality of the product, as well as affordability. The cost incurred in the production of the iron box will be calculated and a markup as a profit. For instance, if the production cost is $ 15, a markup of $ 5 is added, therefore, the selling price is $ 20. ReferencesFerrell, O., & Hartline, M. (2008). Online marketing strategy (3rd ed.). Mason, Ohio: Thomson/South-Western.HAMILTON BEACH "SMART GRIP IRON" BRAND NEW IN THE BOX. (n.d.). Retrieved May 6, 2015, from http://www.ebay.com/itm/HAMILTON-BEACH-SMART-GRIP-IRON-BRAND-NEW-IN-THE-BOX-/371320332117?

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