In terms of the company’s marketing strategies, they select a range of products through which a marketing strategy can be implemented focusing on supply and demand and an aim of raising the attractiveness of the products, which results in increased sales turnover (Botha, Strydom and Brink, 29). Apple has made the necessary effort of adopting the strategy of releasing its products such as iPhone 5, which has been an effective strategy for marketing. Customers of Apple products are always waiting to acquire the latest products from Apple Company. Moreover, they have a strategy of regulating volumes of iPhone 5 that are supplied to the market, in order to ensure that it is below the demand. On the other hand, Apple needs a reform of their marketing strategy, by ensuring that they are entering the market using attractive features on their products, which are no present in their competitors.Marketing theory of 4ps is necessary for comparing products from Samsung and Apple; whereby there are some advantages of Apple’s iPhone 5 over Samsung Galaxy S3, which entail the size of the screen, resolution, life of the battery. However, Samsung has exploited the hype of iPhone 5 launching, by using the chance to inform their customers about the features of Galaxy S3 using the media and the channels offered by the social media. Samsung had ensured that are stored in main cities at the time when iPhone 5 is being launched, whereby they used a clear message for their customers. ...Show more
The author of this essay "The war between Samsung and Apple" investigates the war between Samsung and Apple on the marketing field. Admittedly, Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and Smartphone…
In the course of the competition both the companies tend to gain mutual benefits and advantages from each other. Apple tends to gain the research and development benefits of Samsung to enhance its product quality of its iPhones and iTabs. On the other hand, Samsung tends to gain the marketing potentials of Apple to thereby gain in required revenues pertaining to the sales of its components.
The American multinational corporation; Apple Inc. is known for its hardware products that includes the iPod, the iPhone and the iPad. The company started with just personal computers and with the passage of time, the company expanded to provide its customers with its own operating system (Mac OS).
The report is entitled “Apple vs. Samsung”. The purpose of the report is to provide a detailed comparative analysis of the smartphones of Apple and Samsung based on findings of a questionnaire survey and interview session with the users of smartphones and the CEO/Chairman/General Manager of both the companies respectively .
Both companies have clawed their way to smartphone market dominance though in a very different way making their obvious difference is in the way they release new products (Wagstaff & Kim, 2012). Both the companies enjoy multitude of fan sites and blogs, which cover them thus making it difficult to grasp at any fact or figures available to claim advantage to one side or the other in the market place or even superiority for one side over the other.
in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological, environmental and legal
In this context, Apple charged Samsung with the infringement of its patent right and design structure owing to which Samsung is required to pay fines as well as damages for the same (Lohr, “Apple-Samsung Case Shows Smartphone as Legal
However, during this action course, certain tensions rose between the aforesaid two companies that eventually resulted in filing lawsuit in opposition to one another. Identifiably, in the lawsuit, Apple indicted Samsung based on the ground that it has
The power gained from the purchase has helped Google improve on android. The improved android is Nexus devices, which has high Central processing unit, sophisticated cameras, and high standard software. From the
One of the most effective strategies in marketing is being able to identify your company’s competitive advantages in a given market. Competitive advantage remains the most useful concept that fundamental for the long-term investors.
2 pages (500 words)Essay
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